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Google: Parisian love

Google's first ad aired at the superbowl this year.
More search stories videos here: http://www.youtube.com/searchstories

Advertising Agency: Google Creative Lab, USA
Prod Company: 1stAveMachine
Director: Aaron Duffy
EPs: Serge Patzak, Sam Penfield
Producers: John Burger, Crystal Campbell
Head of Creative Development: Claire Mitchell
Concept Art: Carlos Ancalmo
AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow
Music: Analogue Muse
EP: Alan Zahn
Composer: Jeremy Turner
Sound Design: Analogue Muse
Sound Designers: Geoff Strasser, Nick Cipriano
Producers: Alan Zahn, Jeremy Turner
Audio Post: Muse Mix
Mixer: Nick Cipriano
Aired: February 2010

Related videos by Shutterstock

50 comments

thefakehuman's picture
thefakehuman
410 pencils

lovely... although that's gotta be one nerdy guy!

- Life Feeds on Life -

ivan's picture
ivan

This campaign will go viral in the form of mock ads. Easy to make and iconic as mastercard's priceless or apple's mac/pc ads. We just need a few smart writers. :)

Ivan Raszl, admin of AotW

thedesignaddict's picture
thedesignaddict
5391 pencils

Why are there no agency credits?

ivan's picture
ivan

Added it.

Ivan Raszl, admin of AotW

mikeelrapido's picture
mikeelrapido
1929 pencils

I agree, it's perfect for crazy viral changes.. It will be great mem!

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alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

shahidali's picture
shahidali
4069 pencils

loved it.

shahid

shortafella's picture
shortafella
1059 pencils

great. 10/10

thedesignaddict's picture
thedesignaddict
5391 pencils

Super simple and smart. Clear benefit through product demonstration in a relevant and entertaining way.

bobby666's picture
bobby666
1460 pencils

my search for a brilliant communication is over. APPLAUSE.

Brooklander's picture
Brooklander
42 pencils

very sweet.

xcreativity's picture
xcreativity
2374 pencils

I've to say that it is my favourite ad in the brandbowl'10. Simple and engaging. In my opinion better than doritos (ended in 1st place).

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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CHT's picture
CHT
15 pencils

Awesome!

ek kanya's picture
ek kanya
814 pencils

lovely!

am an advertising junkie | read my flog at http://www.desicreative.com/forum

sirvan's picture
sirvan
29870 pencils

I've seen this idea several times before. Just because it's Google doesn't make it new and fresh. Sorry.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

you love everything? how come you seem not liking this?...and where did you see ideas like this before?

CrackerJackWorks's picture
CrackerJackWorks
11873 pencils

This and the house made of beer cans were my favs of the night.

sgre2504's picture
sgre2504
137 pencils

I like it. Simple and clever

alexander.borges's picture
alexander.borges
26 pencils

I'm a big fan. Simple and elegant. Makes me want to go to Paris.

yohanes sumera's picture
yohanes sumera
25 pencils

simple and clever. love it!

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

Jungmin's picture
Jungmin
2 pencils

simple and neat,

man gotta love the copyright-

Smart AD

funky_frogii's picture
funky_frogii
2536 pencils

brilliant

Infected by a virus called CREATIVE | "And ya I Love Everything"
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Brain-Art's picture
Brain-Art
1101 pencils

Nice

Dzsoi's picture
Dzsoi
5961 pencils

Not a big new idea, but the creative storywriting, the way everything is connected to google a bit differently... with this music... just can't hate it, so intense, emotional and perfect. Sorry.

Alubia's picture
Alubia
54 pencils

The Google Creative Lab innovate the way, so I'm impressed but it looks so easy when you have the formula. Just don't know if during the Superbowl you have all your senses on it to catch the ad completly. Anyway it's great. Congrats.
http://www.youtube.com/watch?v=xcxF9oz9Cu0

kevgroat's picture
kevgroat
175 pencils

like

michdec's picture
michdec
440 pencils

completely fell in love with in when it aired during the superbowl! made me fall in love with google!

brandingworthspreading's picture
brandingworthsp...
648 pencils

GREAT.

jebus's picture
jebus
474 pencils

Who'd have thunk that the best Superbowl commercial of 2010 would be Google showing how its search engine works? But as Ivan says above, because it's so simple and so mashable people will inevitably make their own iterations à la the 'Hiter gets mad' videos.

bluside's picture
bluside
27 pencils

Great!!

Tommy G.'s picture
Tommy G.
897 pencils

Google doesn't need publicity...

pandyllero14's picture
pandyllero14
44 pencils

Simple idea, full of insight, love it

monchebeat's picture
monchebeat
114 pencils

love it! simple idea strong msj!

Viranica's picture
Viranica
230 pencils

superb

guvjim's picture
guvjim
14 pencils

woow... amazing! Very very well done!

faiziart's picture
faiziart
54 pencils

amazing idea

sold's picture
sold
3219 pencils

this is that kind of ad i call "demorou" (it last, literal translation).
really good.
it looks like predictable, easy, simple, obvious, but this is exactly the reasons to be brilliant.
funny: predictable, easy, simple and obvious aren't usual words to discribe a really good, brilliant, clever ad.
congrats google creative lab team, you rock!

Henry Haube's picture
Henry Haube
6 pencils

Perfect simplicity

mariobross2's picture
mariobross2
34 pencils

ad's great, not to mention the music combined..

Draper's picture
Draper
183 pencils

Brilliant

jay jay's picture
jay jay
24 pencils

great job guys!

mujerendiagonal's picture
mujerendiagonal
84 pencils

Beautiful!! Love it

aliyyah's picture
aliyyah
14 pencils

ahh cute

Guest's picture
Guest

pretty cool

Guest's picture
Guest

awwwww that was so cool. Very Funny ending. It's almost like a relationship timeline. =)

cpaige88's picture
cpaige88
170 pencils

This was my favorite Super Bowl ad, partly because it hit close to home! Love it. Love the music, love the story, love the execution, love it.

stke's picture
stke
274 pencils

best ever

king7ven's picture
king7ven
106 pencils

you show me great is mono not stereo.
bgm also really great.

manoranjanpattanayak's picture
manoranjanpattanayak
57 pencils

after seeing this i get the fact that all th edas r so much fun catching and a ll the ads got all the match

manoranjanpattanayak's picture
manoranjanpattanayak
57 pencils

ok this is the fact that all the web of google

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