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Google: Introducing Google Play

Advertising Agency: Studio G, USA
Art Director: Garret Lowe
Copywriter: Jonathan Zames
Director: Jonathan Zames
Producer: Yovel Schwartz
Production Company: Studio G / Camp Creative
Visual Effects: HOPR
Director of Photography: Adam Santelli

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8 comments

andylefty's picture
andylefty
4537 pencils

Ah I was worried it was BBH.

I think there is something nice about it and otherwise a little unimpressive.

kleenex's picture
kleenex
29454 pencils

I liked it.

Hadrons's picture
Hadrons
5743 pencils

I love my Big Brother's products. Like the ad as well.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
4227 pencils

Nice to see Google being openly sinistral for a change. That aside, is it not just a little retro-meta to bring back the reel-to-reel, 80s phone and Rubik's cube to sell a cloud-based app suite? Are we the audience being patronised by this 'all-in-one entertainment suitcase' nonsense not just a little overmuch? I can't decide if this is too saccharine or sickly-sweet, but it seems like a mom & pop approach to something that plainly isn't.

The fact that last night my phone told me "Android Market is now Google Play" had no mention of how super-useful and sugartastically simple this sudden hijacking of my phone was going to be to me, for instance.

But nice animation, very non-threatening. And again, nice use of a left-handed person there.

Hadrons's picture
Hadrons
5743 pencils

Very observant .
Why fight it if you can just lay back and enjoy the ride ?!

http://www.youtube.com/watch?feature=endscreen&NR=1&v=I3ih-sm6hxA

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
4227 pencils

Baffling response, but to answer, I suppose because I'm so used to creating the ride that I tend to see the strings, smoke, mirrors and pleas from behind the curtain not to look at the Great Oz.

mertos's picture
mertos
899 pencils

ok

king7ven's picture
king7ven
106 pencils

i know that's your way, google.
but for this time only, no more :-)

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