Gnist Energy Drink: Important

Advertising Agency: Shnel & Melnychuck & Forsman & Bodenfors, Norway
Creative team: Hans Magne Ekre, André Koot, Alexander Gjersoe, Hans Martin Roenneseth
Director: Gaute Hesthagen
Production Agency: Paradox / Tilnaermet Lik
Music: Plan8


me too !'s picture
me too !

love it, because it's different...

laserbeak's picture
101 pencils

Great example of how childlike expression can be both wonderful (art direction) and incredibly naive and simple-minded (political commentary).

wkanaan's picture
483 pencils

i like this and i agree it is different. But it definately reminded me of the V Energy Drink from Colenso BBDO New Zealand. check it out:


ODoyle's picture
260 pencils

Shit yeah... WHAT A RIP!!! It's another case of the ol' cause and effect follow on copy someone's ad hey...

SirFar's picture
141 pencils


SirFar's picture
141 pencils

Very cool indeed!

roman-schwienbacher.com's picture
1021 pencils

fantastic, well well done.
the childish look makes it work just great, and the clame at the end is superb.

great work boys and girls.

Wordnerd's picture
6660 pencils

yeah i love when there's so much love put in the execution! great

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

Amazing visual... bravo. Art at its best. On the other hand, is very much like V

bknowlden's picture
3647 pencils

This is cool, I love the strap line "One of the world's most important energy drinks" !

mapliopl's picture
146 pencils

this is a total ripoff of this idea here, which by the way may have already been copied once.



The Fox one might have been ripped.

RexMayers's picture

Yes i see the connection... you are a genius, why didn't i see it before.

did you strain your brain typing "animated ad" in YouTube?

i see you are accepting job offers... good luck.

mapliopl's picture
146 pencils

Mr. Rex, apparently you have overstrained your marvelous brain for not noticing that I said "THE IDEA" is a rip off.

The fella at the beginning of the comments showed some examples, and I showed others that have practically the same payoff...

Use/buy the product and consequently you get world peace.

Rip off, intentional or not...

I happen to have a very rewarding job at the present moment for which the least important thing in my life was to update a little check box in a blog, thank you very much.

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