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Gnist Energy Drink: Important

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Your rating: None Average: 8 (26 votes)

Advertising Agency: Shnel & Melnychuck & Forsman & Bodenfors, Norway
Creative team: Hans Magne Ekre, André Koot, Alexander Gjersoe, Hans Martin Roenneseth
Director: Gaute Hesthagen
Production Agency: Paradox / Tilnaermet Lik
Music: Plan8

Comments

me too !'s picture

love it, because it's different...

laserbeak's picture 103 pencils

Great example of how childlike expression can be both wonderful (art direction) and incredibly naive and simple-minded (political commentary).

wkanaan's picture 491 pencils

i like this and i agree it is different. But it definately reminded me of the V Energy Drink from Colenso BBDO New Zealand. check it out:

http://adsoftheworld.com/media/tv/v_energy_drink_date
http://adsoftheworld.com/media/tv/v_energy_drink_crying

ODoyle's picture 260 pencils

Shit yeah... WHAT A RIP!!! It's another case of the ol' cause and effect follow on copy someone's ad hey...

SirFar's picture 143 pencils

Cool!

SirFar's picture 143 pencils

Very cool indeed!

roman-schwienbacher.com's picture 1027 pencils

fantastic, well well done.
the childish look makes it work just great, and the clame at the end is superb.

great work boys and girls.

Wordnerd's picture 5243 pencils

yeah i love when there's so much love put in the execution! great

jpdegamboa's picture 151 pencils

Amazing visual... bravo. Art at its best. On the other hand, is very much like V

bknowlden's picture 3431 pencils

This is cool, I love the strap line "One of the world's most important energy drinks" !

mapliopl's picture 144 pencils

this is a total ripoff of this idea here, which by the way may have already been copied once.

http://www.youtube.com/watch?v=VyKqmSX6uBY&eurl=http%3A%2F%2Fwww%2Ebra...

http://www.youtube.com/watch?v=OvH9NTDVcsg&eurl=http%3A%2F%2Fwww%2Ebra...

The Fox one might have been ripped.

RexMayers's picture

Yes i see the connection... you are a genius, why didn't i see it before.

did you strain your brain typing "animated ad" in YouTube?

i see you are accepting job offers... good luck.

mapliopl's picture 144 pencils

Mr. Rex, apparently you have overstrained your marvelous brain for not noticing that I said "THE IDEA" is a rip off.

The fella at the beginning of the comments showed some examples, and I showed others that have practically the same payoff...

Use/buy the product and consequently you get world peace.

Rip off, intentional or not...

I happen to have a very rewarding job at the present moment for which the least important thing in my life was to update a little check box in a blog, thank you very much.

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