Gnist Energy Drink: Important

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Advertising Agency: Shnel & Melnychuck & Forsman & Bodenfors, Norway
Creative team: Hans Magne Ekre, André Koot, Alexander Gjersoe, Hans Martin Roenneseth
Director: Gaute Hesthagen
Production Agency: Paradox / Tilnaermet Lik
Music: Plan8

Your rating: None Average: 8 (26 votes)

Comments

Submitted by me too ! (not verified) on Fri, 2007-08-24 02:18.

love it, because it's different...

Submitted by laserbeak on Fri, 2007-08-24 02:37.

Great example of how childlike expression can be both wonderful (art direction) and incredibly naive and simple-minded (political commentary).

Submitted by wkanaan on Fri, 2007-08-24 03:46.

i like this and i agree it is different. But it definately reminded me of the V Energy Drink from Colenso BBDO New Zealand. check it out:

http://adsoftheworld.com/media/tv/v_energy_drink_date
http://adsoftheworld.com/media/tv/v_energy_drink_crying

Submitted by ODoyle on Fri, 2007-08-24 06:22.

Shit yeah... WHAT A RIP!!! It's another case of the ol' cause and effect follow on copy someone's ad hey...

Submitted by SirFar on Fri, 2007-08-24 04:14.

Cool!

Submitted by SirFar on Fri, 2007-08-24 04:15.

Very cool indeed!

Submitted by roman-schwienba... on Fri, 2007-08-24 04:37.

fantastic, well well done.
the childish look makes it work just great, and the clame at the end is superb.

great work boys and girls.

Submitted by Wordnerd on Fri, 2007-08-24 05:19.

yeah i love when there's so much love put in the execution! great

Submitted by jpdegamboa on Fri, 2007-08-24 10:05.

Amazing visual... bravo. Art at its best. On the other hand, is very much like V

Submitted by bknowlden on Fri, 2007-08-24 10:28.

This is cool, I love the strap line "One of the world's most important energy drinks" !
--
brandon

www.brandonknowlden.com

Submitted by mapliopl on Fri, 2007-08-24 11:08.

this is a total ripoff of this idea here, which by the way may have already been copied once.

http://www.youtube.com/watch?v=VyKqmSX6uBY&eurl=http%3A%2F%2Fwww%2Ebra...

http://www.youtube.com/watch?v=OvH9NTDVcsg&eurl=http%3A%2F%2Fwww%2Ebra...

The Fox one might have been ripped.

Submitted by RexMayers (not verified) on Fri, 2007-08-24 18:22.

Yes i see the connection... you are a genius, why didn't i see it before.

did you strain your brain typing "animated ad" in YouTube?

i see you are accepting job offers... good luck.

Submitted by mapliopl on Fri, 2007-08-24 21:36.

Mr. Rex, apparently you have overstrained your marvelous brain for not noticing that I said "THE IDEA" is a rip off.

The fella at the beginning of the comments showed some examples, and I showed others that have practically the same payoff...

Use/buy the product and consequently you get world peace.

Rip off, intentional or not...

I happen to have a very rewarding job at the present moment for which the least important thing in my life was to update a little check box in a blog, thank you very much.