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Global warming

Published/Aired: 
January 2009
Description: 
Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Director: Ricardo Carvalho
Art Director / FX supervisor: Reinaldo Pina
FX artist: Rodrigo Pina
Post Production / 3D: Tribbo Post
Photographers: Ricardo Carvalho, João Carvalho
Assistant Art Director: Keyla Akemi
Assistant Copywriter: Angela Ribeiro
Audio: Comando-S

Comments (75)

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Highest Rated

Rammelasen's picture
Rammelasen
Activity Score 71

Nice. Caught my attention and got me to really feel it. Could have been a little more sad though. But great work!

Guest's picture
Guest

Very powerful, great job!!

picopalqlea's picture
picopalqlea
Activity Score 999

wow!!! feel the same with my mortgage.

Waqqas's picture
Waqqas
Activity Score 42

Yep! feeling the same about capitalistic economies.

Guest's picture
Guest

wow, very good

lkerlker's picture
lkerlker
Activity Score 8

great!
great!!
great!!!

Guest's picture
Guest

well done - point is clear - a very moving suspenseful spot - thumbs up

Guest's picture
Guest

really good

Guest's picture
Guest

woooow
very goodd loco
muy bueno
demasiado

jorge00's picture
jorge00
Activity Score 76

very strong insight, great job

Guest's picture
Guest

great~~i like it~

Guest's picture
Guest

Wow.

Guest's picture
Guest

Very nice. :)

-T.J.Mapel

rainbow's picture
rainbow
Activity Score 30

Nice. I like this :)

Guest's picture
Guest

congrats!!!!!!!!!!

Guest's picture
Guest

brilliant

Tman's picture
Tman
Activity Score 19

Simple yet powerful. Such ads really make you think about the concerned subject. Keep up the good work guys! All the best for future.

Guest's picture
Guest

WOW!

Guest's picture
Guest

superb

Guest's picture
Guest

what can I say? It really brings tears to my eyes, so moving, so straight to the point like a dagger in your heart. I salute you...

kalpesh78's picture
kalpesh78
Activity Score 2578

its a lovely thought... want to see it as a campaign.
more ideas like this.

ideas....30 minutes nahi toh free.

addesire's picture
addesire
Activity Score 10

brilliant...nice work

dshott's picture
dshott
Activity Score 475

wicked, nice little tune too.

more onion's picture
more onion
Activity Score 22

I love it!

sahare's picture
sahare
Activity Score 4

superb

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

wow!!!! very nice work
just bear clip alone is enough

bite me

Guest's picture
Guest

boy oh boy..
i pray for all the PI golds in all the adfests. nothing is more deserving in a segment and on a subject that's become so "over"used.
kudos to the entire team

tirthankar

Guest's picture
Guest

That's why I visit AOTW twice a day. There's is still good advertising here to find.

Guest's picture
Guest

maaaaaaaaaaaaaaaaaaaaan
this is the best one i've seen yet

slip's picture
slip
Activity Score 919

sigh. encore! love it.

SJB

john doe's picture
john doe
Activity Score 1571

great.
nice to see, that it is still possible to think in a new way for a very old issue.

john ler's picture
john ler
Activity Score 667

Brilliant, brilliant, brilliant...
Did I mention Brilliant ?

Guest's picture
Guest

Fantastic! Great job

Wordnerd's picture
Wordnerd
Activity Score 6692

Great stuff

Guest's picture
Guest

Its excellent!!!

mark3r's picture
mark3r
Activity Score 1949

Amazing insight. Hats off.

Guest's picture
Guest

true

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

A bit of a letdown of a line at the end. But the visual storytelling more than makes up for it. Maybe they had a different line in the original spot (in Portugese)?

I like how they brought back humanity into the issue. I remember my very first mentor in advertising (back in the early 90's, cough cough..) telling me to make every ad "personal" as much as possible.

Very memorable spot.

Zeus's picture
Zeus
Activity Score 906

GREEEAAATTTT!!!!!

dnic garcia's picture
dnic garcia
Activity Score 22

lovely! smart!

Good job!

owsianka's picture
owsianka
Activity Score 103

I like it :)

danielrt's picture
danielrt
Activity Score 2

This movie makes me cry. amazing!
great Ad. Congratulations for everyone :D

gmint7's picture
gmint7
Activity Score 2683

:::J:::

black pencil.

:::J:::

alnore's picture
alnore
Activity Score 212

awesome,

it's like right in my face

Guest's picture
Guest

I would say disturbing.

Guest's picture
Guest

cool.

carreira's picture
carreira
Activity Score 10

Awesome spot!!!

smohnish's picture
smohnish
Activity Score 9

Brilliant,
awesome,
absolute,
bang on,
Superb,
Fantastic,
great,
excellent,
Wooooooooooooooooow

green's picture
green
Activity Score 10

brilliant idea good ad

Quartarolo's picture
Quartarolo
Activity Score 10

perfect!

fantastic job

Guest's picture
Guest

well done, should work

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