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frcxshw's picture
87 Activity Scores

Dude, it's an ad that is selling insurance which is boring. As an insurance company, how do you get away from boring without being silly or stupid while still maintaining serious concern for your client's needs? Establish charm and warmth through this animation style. The use of rhyme serves to counter the inherent boring seriousness of the message.
It's a simple solution which, although not very exciting, is very effective. There may be other ways of doing it but this one works well.
If it were shot with regular people, it would have been very forgettable.