9 comments

miko1aj's picture
3068 pencils
miko1ajTuesday, November 10, 2009 - 09:55

g'd ad mates. Not ridiculous.

http://www.mixcloud.com/miko1aj/

silvi's picture
4172 pencils
silviTuesday, November 10, 2009 - 11:30

I like it.

F.Abboud's picture
218 pencils
F.AbboudTuesday, November 10, 2009 - 15:46

True, good TVC with much attention to details, and walking the extra mile with the Mirror Frame! I like it :)

Guest's picture
GuestTuesday, November 10, 2009 - 17:20

Seems nice work's happenin down under!

hagemony's picture
347 pencils
hagemonyTuesday, November 10, 2009 - 22:27

love it..

qiqay's picture
4 pencils
qiqayTuesday, November 10, 2009 - 23:48

WoW..loVe it..

satrianee's picture
3758 pencils
satrianeeWednesday, November 11, 2009 - 08:15

beautiful. great in deed.

Guest's picture
GuestThursday, November 12, 2009 - 06:32

seriously guys.. why is everyone loving it?? what are u loving? besides the rhyming, which kind of makes it sound like a poem..
simple animation, no twist (other than the visual one with the frame)... the story is as straightforward as it gets... there also doesn't seem to be a purpose for animating it. could have been shot... with exactly the same effect.. a regular ad...

frcxshw's picture
87 pencils
frcxshwTuesday, November 17, 2009 - 18:16

Dude, it's an ad that is selling insurance which is boring. As an insurance company, how do you get away from boring without being silly or stupid while still maintaining serious concern for your client's needs? Establish charm and warmth through this animation style. The use of rhyme serves to counter the inherent boring seriousness of the message.
It's a simple solution which, although not very exciting, is very effective. There may be other ways of doing it but this one works well.
If it were shot with regular people, it would have been very forgettable.