Gilt: The Chase
Models beware. Fashion-minded Gilt customers are on the hunt for your designer duds, and they’ll leave you standing in your skivvies. The new campaign from Berlin Cameron United depicts a playful game of chase in which Gilt members chase down models throughout a city for their high-end fashion looks. The pursuit starts just before noon, which coincides with the daily release of new fashion on Gilt.com. Just as noon strikes, the Gilt member taps the Gilt app on her phone, and the model’s clothes rip off of her and fly onto the satisfied shopper. Gilt member: 1, Model: 0.