The Chase

March 2014
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Models beware. Fashion-minded Gilt customers are on the hunt for your designer duds, and they’ll leave you standing in your skivvies. The new campaign from Berlin Cameron United depicts a playful game of chase in which Gilt members chase down models throughout a city for their high-end fashion looks. The pursuit starts just before noon, which coincides with the daily release of new fashion on Just as noon strikes, the Gilt member taps the Gilt app on her phone, and the model’s clothes rip off of her and fly onto the satisfied shopper. Gilt member: 1, Model: 0.

Advertising Agency: Berlin Cameron United, New York, USA
Executive Creative Director / Art Director: Roald van Wyk
Copywriter: Kim Devall
Director: Christopher Sweeney

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Marcao's picture
3029 Activity Scores

When your spot requires that much explanation, you know it's not good.