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Getxophoto 2010 Photo Festival: A tribute to the pleasures of leisure, Neighbours

Advertising Agency: Contrapunto, Barcelona, Spain
Executive Creative Director: Tomás Oliva
Creative Directors: Jofre Biscarri, Carlos de Javier
Creative team: Lucas Jatobá, Emma Piquer
Producers: Mercé Fernández, Diana Asenjo
Production house: Albiñana
Director: Emil Samper

3 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

H o t Y e a h .

If it weren't for the fact these women will see those pictures on Facebook, this ad and its wonderful copy would be heap-toppingly bouncing. If only for Facebook or its Spanish/Italian(?) equivalent, I'd be giving this 9 for salaciousness and 8 for the art directors looking up 'salacious' right now.

9 copy/ 8 idea / 6 concept-longevity / 5 anachromism.

Guest's picture
Guest

Hello Curious Pencil, all the photos that you see in both films are part of the Photo Festival and were exposed in the streets of Bilbao, in Spain, in big panels 5 x 5 mt. The photographers were authorized by those people to take these photos. Both films runned in Spanish tv at late night. Thanks for your comment. Lucas Jatobá.

CuriousPencil's picture
CuriousPencil
4227 pencils

Wonderful to talk to the creative team Lucas, thank you for replying: I think I posted my reaction too quickly, and was maybe too harsh: I had a look at the website http://www.getxophoto.com/web/go.php/captura.org and it did not seem about 'hidden lives' or 'secret sexy' themes, like the videos suggest. Is it a cultural 'short-cut' to get people interested when you did it that way? Or is there a second idea to get people involved?

I'm new on this site and I am trying to stop myself from coming to a conclusion too quickly about ads. Sorry if you got caught up in my learning.

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