Generic Universities: Middle of nowhere
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Smith Brothers Agency, USA
Partners and creative directors: Lindsey Smith, Bronson Smith
Copywriter: Sam Panico
Art Director: Eric Holman
Director of Client Services: Michael Bollinger
Account Service: Kelly McCormick
Agency voiceover talent: Zakk Weston, Casey Taylor, Kelly McCormick, Amie Ley
Production Company: Animal/Pittsburgh
Audio production: Market Street Sound
Director/producer team: Steve Hoover and Danny Yourd
Editor: Beth Voltz
Interactive Creative Director: Brian Moore
Online Designer: Geoff Hoskinson
Site Coding: Christian Mayer
5 Comments
no, don't think it's good
Terrible! Who is the target?
Terrible.
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I don't have sound here but reading the comments I don't think I'm missing out on much.
http://jackmancer.com/
http://twitter.com/jackmancer/
— How do you breakthrough the glut of invisible college advertising – all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm.
Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education.
With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. —
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I must be retarded. Because everyone on this site is the second coming of Bernbach and Ogilvy.