Generic Universities: Be like everyone

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Advertising Agency: Smith Brothers Agency, USA
Partners and creative directors: Lindsey Smith, Bronson Smith
Copywriter: Sam Panico
Art Director: Eric Holman
Director of Client Services: Michael Bollinger
Account Service: Kelly McCormick
Agency voiceover talent: Zakk Weston, Casey Taylor, Kelly McCormick, Amie Ley
Production Company: Animal/Pittsburgh
Audio production: Market Street Sound
Director/producer team: Steve Hoover and Danny Yourd
Editor: Beth Voltz
Interactive Creative Director: Brian Moore
Online Designer: Geoff Hoskinson
Site Coding: Christian Mayer