General Mills Yoplait: Breast Cancer
If you don't believe young women get breast cancer, you're probably a young woman. And you'd be wrong. In fact, breast cancer is the number one cause of cancer death in young American women ages 15-54. Early detection can change that fact. So Yoplait wants every girl to pledge to get to know her girls. Know your girls. Lower your risk. Take the pledge. For every pledge, Yoplait will donate money to fund new breast cancer research benefiting young women.
Advertising Agency: Publicis Modem New York, USA
Executive Creative Director: Patrick Clarke
Creative Director: Roald Van Wyk
Art Director: Katherine Kuni
Copywriter: Kate Lummus
Agency Producer: Megan Kelly
Project Manager: Erick Machado
Technical Lead: Drew Ziegler
Production Company: Blacklist
Executive Producer: Adina Sales
Producer: Karen Lawler
Director: Pistachios
DOP: Måns Swanberg
Editor: Måns Swanberg
Colorist: Måns Swanberg
Music and Sound Design: Antfood
Facebook Developer: Vitrue
Marketing Director: Marie Damato
http://www.facebook.com/YoplaitPledge
8 Comments
No bueno.
+++
"I love some things, and don't love some other things."
Very good! Nice, memorable idea which touches the issue delicately but actively.
Please god, kill the speaker and kill the copywriter. Basically just kill 'em all.
Quite really.
Please refrain from such personal attacks. They are your colleagues, be respectful.
Molt bona IDEA!
Simple. Bloody effective. Excellent stuff.
Love it. Good work.
It makes a bigger impact than its budget.