General Mills Yoplait: Breast Cancer

If you don't believe young women get breast cancer, you're probably a young woman. And you'd be wrong. In fact, breast cancer is the number one cause of cancer death in young American women ages 15-54. Early detection can change that fact. So Yoplait wants every girl to pledge to get to know her girls. Know your girls. Lower your risk. Take the pledge. For every pledge, Yoplait will donate money to fund new breast cancer research benefiting young women.

Advertising Agency: Publicis Modem New York, USA
Executive Creative Director: Patrick Clarke
Creative Director: Roald Van Wyk
Art Director: Katherine Kuni
Copywriter: Kate Lummus
Agency Producer: Megan Kelly
Project Manager: Erick Machado
Technical Lead: Drew Ziegler
Production Company: Blacklist
Executive Producer: Adina Sales
Producer: Karen Lawler
Director: Pistachios
DOP: Måns Swanberg
Editor: Måns Swanberg
Colorist: Måns Swanberg
Music and Sound Design: Antfood
Facebook Developer: Vitrue
Marketing Director: Marie Damato


sirvan's picture
29870 pencils

No bueno.


"I love some things, and don't love some other things."

Guest's picture

Very good! Nice, memorable idea which touches the issue delicately but actively.

Prof's picture
1453 pencils

Please god, kill the speaker and kill the copywriter. Basically just kill 'em all.

Quite really.

ivan's picture

Please refrain from such personal attacks. They are your colleagues, be respectful.

Ivan Raszl, admin of AotW

Guest's picture

Molt bona IDEA!

skinny's picture
161 pencils

Simple. Bloody effective. Excellent stuff.

Guest's picture

Love it. Good work.

A stranger abroad's picture
A stranger abroad
427 pencils

It makes a bigger impact than its budget.

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