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General Electric: Fishing

Advertising Agency: BBDO, New York, USA
Creative Director: Don Schneider
Art Director/Creative Director: John Leu
Copywriter/Creative Director: Brad Roseberry
Director: Traktor
Production Company: Partizan
Cinematographer: Emmanuel Lubezki
Producer: Regina Ebel
Released: March 2007

8 comments

Beatboxer's picture
Beatboxer
1519 pencils

VERY NICE!!!

Let's fish some frreeeeeessssshhhhh water.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

What a terrific spot!
I feel so much better now.

bknowlden's picture
bknowlden
3647 pencils

I've seen this running for a few months now and wondered what agency had their hands in it...

hrd2mpress's picture
hrd2mpress
62 pencils

what made me think of nonbiodegradable junk in our seas? not quite what they wanted, is it?

Joe76's picture
Joe76
772 pencils

Beautiful!

bright rhino's picture
bright rhino
118 pencils

The only thing that bugs me about this spot is when the one fisherman finds the real fish and throws it back. The camera then cuts to his face to further drive home the fact that he could care less about fish. I know they left this in the edit for a bit of humour, but it doesn't really add anything. It's uneccesary in the spot.

treehugger's picture
treehugger

I love this!!

Who did the music? Is there a cd of this? Anyone know?

mattlittlegym's picture
mattlittlegym
342 pencils

Nice work again, Bradford!

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