GE: Road Trip

Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Exec Creative Director: Don Schneider
Copywriter: Kevin Doyle
Art Director: Joel Rodriguez
Exec Producer: Regina Ebel
Producer: Regina Iannuzzi
Exec Music Prod: Rani Vaz
Production Co: Traktor
Director: Traktor
Edit house: Crew Cuts
Editor: Nate Taylor
Song: “I’m Glad I Hitched My Apple Wagon To Your Star”
Band: The Boy Least Likely To
Sound design: Sonic Union
Mixer: Mike Marinelli

October 2010


Guest's picture

I like the product. Good copy. I'm not sure about the concept. It's a bit vague.

Hibon's picture
3734 pencils

Nice product boring ad.

Simple ideas are the best !

Guest's picture

I think it's a great way to show a very relatable human moment centered around a brand new concept in charging stations. Rather than drone on about specs and stats, show how people will use it. That's really the heart of the matter isn't it? And the energy in the spot is great, helped a lot by the music.

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