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GE: Crane

NY-based Buzz mixed and co-sound designed the extraordinary sound in the new GE Olympics campaign out of BBDO, NY. All spots in the campaign mixed by Buzz's Mike Marinelli, "Dragon" uses the authentic sound of China to bolster the realism; Traktor directed the :60 Also included in the campaign is the witty :30 "Crane", directed by Arni & Kinski for a WHITELABEL product, LA

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14 comments

Crisp One's picture
Crisp One
2007 pencils

Cute, and the animations is on point!

stitchy's picture
stitchy
779 pencils

pretty amazing

kgeiger's picture
kgeiger
7085 pencils

KLM swans anyone?

PUBLICITARESCU's picture
PUBLICITARESCU
59 pencils

MR JOE LAPOMPE, YOU HAVE ANOTHER POST FOR YOUR BLOG. WATCH THIS: http://www.youtube.com/watch?v=74HV1A8UcPc

LeeHarvey's picture
LeeHarvey
3045 pencils

Haha, thanks for the link! Okay, let's all get back to work, forget the 'done, done, done' comments. We can all agree on that. NEXT!

Goblin's picture
Goblin
407 pencils

very simple and very cool....

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NatalieM's picture
NatalieM
1687 pencils

Love the way the crane peeks his head around the pack to check out the situation.

Wolf_Kind's picture
Wolf_Kind
20 pencils

Great way of saying they're green. Not the usual melodramatic bull. great ad, great idea, great animation.

JAG's picture
JAG
166 pencils

More than one surprise in the ad. I love it.

Shanty Mathew's picture
Shanty Mathew
130 pencils

This ad has so many beautiful moments: the opening takeoff, the queuing, the 'craning' crane, and of course the little turtles crossing. All adds up to a nice package indeed.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Big Bird's picture
Big Bird
14 pencils

great take off!

mallorca's picture
mallorca
10 pencils

yeah, those new GE planes really reduce emissions big time. they should build way more so we can breathe , and also make all the little turtles and birdies feel better. I hear they even have their wings go up and down, is that true?

Guest commenter's picture
Guest commenter

You sound like a frustrated person dude....take a break

Guest's picture
Guest

veeeery nice.

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