Gatorade G2: Float
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: Smuggler
Director: Adam Berg
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime Rohan Young
15 Comments
the theme and the feeling makes me wonder if this commercial is aired in the black neighborhoods only!
nothing special by the way..
| Everartz |
Like the soundtrack....
i like the soundtrack man! :)
The slow motion is always nice to see and helps a lot...
...is even 1/2 creative video... but nice quality and soundtrack
Very effective usage of slow motion and soundtrack. It is watchable every time you meet the commercial.
Black background is intended for the emphasis on the details i suppose, which worked beautifully.
Oh boy, what's this song. Sounds like crap!!!!
Mr. sound designer, what a shame...maybe you should listen to some e-music before doing this!
Nice direction
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Nothing special - Great visually but its been done...
Millions and millions of times before.
Art is really nice, think the slowmotion really ads intensity to the sports.
A lot better than those crummy print executions.. the slow motion was a cool effect, and I like how they speed it up right when each athlete was nearing the end moment of their athletic execution. I may decide to drink a bottle of G2 now..
very tasty execution. makes me wanna see it again. and soundtrack is very good.
dclxvi
I Like It, Good Job.
It works although nothing special
That's a fantastic list of credits!! 36 people to make one incredibly ordinary tvc? Awesome. I wonder how many of you it would take to make a good one?