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Why Prime

Agency: 
Published/Aired: 
January 2011
Description: 

Track and field star Usain Bolt debuts tonight in Gatorades ongoing effort to educate athletic consumers on the three products of the Gatorade G Series - 01 Prime, 02 Perform and 03 Recover.

Film advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Global Director of Media Arts: Lee Clow
Group Creative Director: Jimmy Smith
Creative Directors / Art Directors: Brent Anderson, Jayanta Jenkins
Creative Directors / Copywriters: Steve Howard, Donna Lamar

Comments (4)

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Highest Rated

samanfani's picture
samanfani
Activity Score 102

I dont like the narration too.

Heroic's picture
Heroic
Activity Score 4

I love watching Bolt run. The voice over just ruins it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Looks gorgeous. Sounds great. 30 seconds of Concentrated Communication.

Brilliant.

Only reason it's not a 10 from me is whoever directed the voiceover at 00:15: "Trigger muscle response." Should've had another take on that - sounds like you've invented a new body part, the 'trigger muscle'.

Lazarus's picture
Lazarus
Activity Score 1536

Okay.

samanfani's picture
samanfani
Activity Score 102

I dont like the narration too.

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