Gatorade: What's Inside

Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Director: Patrick O'Neill Global
Group Creative Director: Brent Anderson
Global Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producers: Molly Tait, Michael Gross, Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Supervisor: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross

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kleenex's picture
30074 pencils

The ad is not that special.

mdb1974's picture
411 pencils

This ad would be awesome if it stopped after the line "for real." Perfect ending. The added product placement and explanation dumbed it down a bit.

stickynotes's picture
1058 pencils

wow. very powerful. i agree it should have stopped right after 'for real.', would have made it much stronger and crisp. still like the thinking and excecution behind it.

certaintly's picture
4056 pencils

why the re-post?
cus it didnt get good comments the first time around?

boring ad trying to be bad-ass but failing.

almasnazeer's picture
157 pencils

I loved the ad. Fact that Gatorade dint waste a minute in advertising soon after the restrictions for non sponsor's were lifted is a smart move. Beside "product in action" and "endorsement by a champion" makes it more effective.

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