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Gatorade Run: Fun race

GATORADE RUN developed a crazy treadmill machine called "FUN RACE MACHINE". This machine provides arrayed 3D LED which is totally synchronizing with your running step. You can enjoy unique run experience which you've never seen before.

Agency : Thomas Inc. / Glider / Rhizomatiks co., Japan
Production : Taiyo Inc. / Rhizomatiks co.
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa

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9 comments

andylefty's picture
andylefty
4533 pencils

What is Gatorade run. A music app or..?

Machine is cool but not much to take away unless the app does the same thing, syncing music with your running step.

kleenex's picture
kleenex
26914 pencils

The machine is cool, but the ad is not.

Hadrons's picture
Hadrons
5743 pencils

quite monotonous & tedious.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture
killazol1
354 pencils

i'm bored

Temple's picture
Temple
9621 pencils

More boring than watching your computer defrag.

sacrilegend's picture
sacrilegend
1998 pencils

Would've made for a cool (if not stupidly expensive) experiential stunt. As an ad? It's a boring, stupidly expensive stunt. (Three stars for a pretty machine, though.)

peterklaus's picture
peterklaus
108 pencils

monotonous

Good Blood's picture
Good Blood
43 pencils

Nice toy.

stke's picture
stke
274 pencils

terrible

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