Gatorade Run: Fun race

Average: 6 (21 votes)

GATORADE RUN developed a crazy treadmill machine called "FUN RACE MACHINE". This machine provides arrayed 3D LED which is totally synchronizing with your running step. You can enjoy unique run experience which you've never seen before.

Agency : Thomas Inc. / Glider / Rhizomatiks co., Japan
Production : Taiyo Inc. / Rhizomatiks co.
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa

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9 comments

andylefty's picture
4432 pencils
andyleftySunday, May 6, 2012 - 14:41

What is Gatorade run. A music app or..?

Machine is cool but not much to take away unless the app does the same thing, syncing music with your running step.

kleenex's picture
15924 pencils
kleenexSunday, May 6, 2012 - 17:59

The machine is cool, but the ad is not.

Hadrons's picture
5644 pencils
HadronsMonday, May 7, 2012 - 01:38

quite monotonous & tedious.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture
354 pencils
killazol1Monday, May 7, 2012 - 05:02

i'm bored

Temple's picture
9453 pencils
TempleMonday, May 7, 2012 - 09:20

More boring than watching your computer defrag.

sacrilegend's picture
582 pencils
sacrilegendMonday, May 7, 2012 - 11:23

Would've made for a cool (if not stupidly expensive) experiential stunt. As an ad? It's a boring, stupidly expensive stunt. (Three stars for a pretty machine, though.)

peterklaus's picture
110 pencils
peterklausFriday, June 22, 2012 - 03:02

monotonous

Good Blood's picture
43 pencils
Good BloodFriday, August 10, 2012 - 09:28

Nice toy.

stke's picture
146 pencils
stkeThursday, September 6, 2012 - 10:25

terrible