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Gatorade: Replay Episode 3

REPLAY is a documentary film of two rival high school football teams from 1993 who reunite and strap on the pads 16 years later to replay their historic ‘93 match-up which ended in a 7-7 tie. The schools are in PA and NJ and are separated by only the Delaware river. Peyton Manning served as the honorary coach for Easton. Eli Manning was honorary coach for P’burg.

Gatorade is enabling and sponsoring the game and documentary project to convey the brand idea “once an athlete, always an athlete.” The concept behind REPLAY is to blur the lines between professional athletes and everyday athletes by bringing them together and giving them a common goal. It is a salute to the spirit of sport, of rivalry, of competition and of rediscovery.

Advertising Agency: TWBA\Chiat\Day, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jimmy Smith
Writer/Co-Creator: Brent Anderson
Writer/Co-Creator: Steve Howard
Replay Project & Series - Head Producer: Brian O'Rourke
Assistant Producer: Tim Newfang
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Anne Thomasson
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Supervisor: Amy Farias
Account Executive: Adam Bersin
Director: Kris Belman, Scott Balcerek
Production Company - Executive Producer: Michael Sagol, Caviar, Los Angeles/Brussels/Amsterdam
Production Company - Head of Production: Rosanne Korenberg, Caviar, Los Angeles/Brussels/Amsterdam
Line Producer: Johanna Woollcott
Prod Supervisor: Holli Hanley
Dir. Of Photography: Adam Ballachey
2nd Unit DP: Mariusz Cichon
2nd Unit DP: Matt Schroeder
2nd Unit DP: Adam Putnam-Thomas

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5 comments

Cron187's picture
Cron187
553 pencils

One of the best ideas I've seen in a while. Can't wait for the next installments.

corndogfuneral's picture
corndogfuneral
1053 pencils

well done.

Mandark's picture
Mandark
407 pencils

emotional. works for the American market. i like it. good initiative from Gatorade.

"U think it's perfect?! Press delete and start again!"

LucasPS's picture
LucasPS
523 pencils

I think its a great idea but i hate the new brand image, tha pack looks like Bardhal.

Guest's picture
Guest

Brilliant work.

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