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Gatorade: Jordan performance art

Advertising Agency: TBWA USA

Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director/Copywriter: CONTACT _Con-4310CEF6661 \c \s \l Donna LaMar
Creative Director/Art Director: Paul Nguyen
Associate Creative Director/Copywriter: Patrick Almaguer
Associate Creative Director/Copywriter: Blake Kidder
Art Director: Jeremy Stabile
Executive Producer: Sarah Patterson
Assistant Producer: Danielle Tarris
Group Planning Director: Scott Macmaster
 


Production Company: @radical.media
Executive Producer: Frank Scherma
Producer: Barbara Benson
Director: Gary Freedman of The Glue Society
Production Designer: Tom Foden
DP: Eric Schmidt
Editorial Company: Venice Beach editorial
Executive Producer: Hunter Conner
Senior Editor: Rick Shambaugh
Visual FX: The Mill, Los Angeles
Technical Director: Aaron Grove
Sound design: Machine Head

PACKAGING DESIGN:
Championship Gold
Championship Blue
Championship Red

Worldwide Creative Director: Lee Clow
Group Creative Director: Jimmy Smith
Design Director: Erik Miller
Designer: Jason Fryer
Designer: Donny Smith
Copywriter: Kamal Robinson

Digital

Worldwide Creative Director: Lee Clow
Group Creative Director: Jimmy Smith
Creative Director/Art Director: Paul Nguyen
Creative Director/Art Director: Javier Castillo
Creative Director/Copywriter: CONTACT _Con-4310CEF6661 \c \s \l Donna LaMar
Art Director: Jeremy Stabile

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11 comments

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Is there a messaage?

everartz's picture
everartz
7611 pencils

i dont see anything special in this commercial...

| Everartz |

Guest's picture
Guest

this is the only cool campaign to come out of tbwa for gatorade

Guest's picture
Guest

I don't believe it. Need to show a making of

Guest's picture
Guest

Idea?... Naaaaaaaaa See the cool reflection from the bottles? Cool...

Guest's picture
Guest

Here you go. "a making of"

http://www.youtube.com/watch?v=U831VaPo15o

sirvan's picture
sirvan
29870 pencils

Who cares?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

they make a brown gatorade?

TaDoucette's picture
TaDoucette
14 pencils

I like the G campaign because it brings in all kinds of old stars and mixes the with new ones

Guest's picture
Guest

WTF, all those creative people and that's the best you can do.

Guest's picture
Guest

veryyyyyyyyyyyyy nice! Love it.

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