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Gatorade: John Wooden

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director / Copywriter: Jimmy Smith
Associate Creative Director / Art Director: Jayanta Jenkins
Senior Producer: Lisa Effress
Group Planning Director: Scott MacMaster
Production Company: Pony Show Entertainment
Director: Spike Lee
Editorial Company: Venice Beach editorial
Executive Producer: Hunter Conner
Senior Editor: Rick Shambaugh
Assistant Editor: Daniel Reitzenstein
Post-Production: Belief Design
Music: Original score by Mark Batson
Mix House: Play
Mixer: John Bolen

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8 comments

Temple's picture
Temple
9621 pencils

Verse quoting ads can convey strong feelings of importance (remember the Gears of War I Have a Rendezvous With Death one, or the VW Dylan Thomas one), and John Wooden seems so very wise. So, thumbs up.

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

I like it. It evoked an emotion I can't put down in words.

morse's picture
morse
15659 pencils

Who's the guy talking? Great choice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

John Wooden is legendary NBA player/coach.
google him.

just write's picture
just write
653 pencils

copy is very good...

Guest's picture
Guest

the poet’s name is Claude Wisdom White, Sr.

the poem goes like this:

A careful man I must always be;
A little fellow follows me.
I know I dare not go astray
For fear he’ll go the self same way.

I cannot once escape his eyes,
Whate’er he sees me do, he tries.
Like me he says he’s going to be;
This little chap who follows me.

He thinks that I am good and fine,
Believes in every word of mine.
The base in me he must not see;
This little chap who follows me.

I must be careful as I go
Through summer’s sun and winter’s snow,
Because I am building for the years to be;
This little chap who follows me.

Guest's picture
Guest

more suitable for Nike. but emotional stuff nevertheless.

Guest's picture
Guest

Spike Lee joint. dunno about the product tho.

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