Gatorade: John Wooden
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director / Copywriter: Jimmy Smith
Associate Creative Director / Art Director: Jayanta Jenkins
Senior Producer: Lisa Effress
Group Planning Director: Scott MacMaster
Production Company: Pony Show Entertainment
Director: Spike Lee
Editorial Company: Venice Beach editorial
Executive Producer: Hunter Conner
Senior Editor: Rick Shambaugh
Assistant Editor: Daniel Reitzenstein
Post-Production: Belief Design
Music: Original score by Mark Batson
Mix House: Play
Mixer: John Bolen
8 Comments
Verse quoting ads can convey strong feelings of importance (remember the Gears of War I Have a Rendezvous With Death one, or the VW Dylan Thomas one), and John Wooden seems so very wise. So, thumbs up.
I like it. It evoked an emotion I can't put down in words.
Who's the guy talking? Great choice.
What hath God wrought
John Wooden is legendary NBA player/coach.
google him.
copy is very good...
the poet’s name is Claude Wisdom White, Sr.
the poem goes like this:
A careful man I must always be;
A little fellow follows me.
I know I dare not go astray
For fear he’ll go the self same way.
I cannot once escape his eyes,
Whate’er he sees me do, he tries.
Like me he says he’s going to be;
This little chap who follows me.
He thinks that I am good and fine,
Believes in every word of mine.
The base in me he must not see;
This little chap who follows me.
I must be careful as I go
Through summer’s sun and winter’s snow,
Because I am building for the years to be;
This little chap who follows me.
more suitable for Nike. but emotional stuff nevertheless.
Spike Lee joint. dunno about the product tho.