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Gatorade: Inside Edge

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA

Published: 
April 2011

9 comments

morse's picture
morse
17008 pencils

Tells me nothing and the movie is repetitive.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ajvg's picture
ajvg
4 pencils

I don´t get it!

Boxey's picture
Boxey
8881 pencils

No real story here.

Guile's picture
Guile
95 pencils

Maybe a 30" cut would've been better. But the copy would still be the same meh...

henito's picture
henito
560 pencils

for me it's quite similar to adidas new campaign "all in", yet not as well excecuted. and as said above: a 30" would have done the job.

Hammad S's picture
Hammad S
484 pencils

I'm glad I'm ont the only one who thought this was confusing/repetitive/too long...

sirvan's picture
sirvan
29860 pencils

"Before, during and after" isn't a bad starting point. But zooming into fabric, over and over, doesn't relate to that at all.

Fabric fail.

+++

"I love some things, and don't love some other things."

Glut's picture
Glut
3937 pencils

boring

renatonl's picture
renatonl
76 pencils

boring, Gatorade can do something better...

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