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Gatorade: I Will Not Stop

Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Directors: Patrick O'Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross
Aired: May 2012

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7 comments

chuckieT's picture
chuckieT
680 pencils

Would have been a cooler ad two weeks ago before he got whooped at the Jamaican Nationals and then had to pull out of a meet this week. Hopefully he is in better form come London.

morse's picture
morse
16049 pencils

It's a little weak. Just a celebrity.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
29948 pencils

I want to agree with you.

certaintly's picture
certaintly
4056 pencils

so lame. all i saw was a dude walk into a stadium and eat a gatorade candy.

"i will not stop" "until there is no competition left" "in the world" - all fine lines but not connected at all with what was shown.

spears ava's picture
spears ava
206 pencils

It's a little weak. Just a celebrity.

Temple's picture
Temple
10300 pencils

It feels like a teaser. Now, give us the actual spot.

kalpesh78's picture
kalpesh78
2580 pencils

boring. very boring. very very boring.

ideas....30 minutes nahi toh free.

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