Gatorade: I Will Not Stop
Advertising Agency: TBWA\Chiat\Day, USA
Executive Creative Directors: Patrick O'Neill
Group Creative Director: Brent Anderson
Group Creative Director: Steve Howard
Creative Director: Jayanta Jenkins
Creative Director / Copywriter: Linda Knight
Executive Producer: Sarah Patterson
Producer: Molly Tait
Producer: Michael Gross
Assistant Producer: Matthew Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Group Planning Director: Scott MacMaster
Sr. Planner: Marisa Robertson
Planner: Rebecca Harris
Worldwide Managing Director: Nick Drake
Group Account Director: Blake Crosbie
Management Supervisor: Magdalena Huber
Account Executive: Brad Nolde
Sports Marketing Account Executive: Lexi Vonderlieth
Music Supervisor: Michael Gross
Aired: May 2012

7 comments
Would have been a cooler ad two weeks ago before he got whooped at the Jamaican Nationals and then had to pull out of a meet this week. Hopefully he is in better form come London.
It's a little weak. Just a celebrity.
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I want to agree with you.
so lame. all i saw was a dude walk into a stadium and eat a gatorade candy.
"i will not stop" "until there is no competition left" "in the world" - all fine lines but not connected at all with what was shown.
It's a little weak. Just a celebrity.
It feels like a teaser. Now, give us the actual spot.
boring. very boring. very very boring.
ideas....30 minutes nahi toh free.