Gatorade: His FIT Day

Sports Marketing Assistant Account Executive: Lexi Von der Lieth

Advertising Agency: TBWA, USA
Executive Creative Director: Patrick O'Neill
Group Creative Directors: Brent Anderson, Steve Howard
Creative Directors: Donna Lamar, Jayanta Jenkins
Copywriter: Michelle Lewis
Art Director: Chris MacNeil
Executive Producer: Sarah Patterson
Associate Producer: Matt Magsaysay
Executive Business Affairs Manager: Lisa Lipman
Business Affairs Manager: KK Davis
Group Planning Director: Scott MacMaster
Worldwide Managing Director: Nick Drake
Account Director: Amy Farias
Management Supervisor: Jaclyn Corr
Account Executive: Chanel Arola
Production Company: Park Pictures
Director: Ellen Kuras
EP / Head of Production: Dinah Rodriguez
Producer: Pat Frazier
Director of Photography: Ellen Kuras
Production Designer: Jeff Mann
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Bruce Herman
Assistant Editors: Trevor Schulte, Heather Bartholomae, Jason Dopko
Visual FX: The Mill
Post Producer: Enca Kaul
Flame Artists: Billy Higgins, Phil Crowe, Tim Davies, Gareth Parr
Telecine: CO3
Colorist: Stefan Sonnenfeld Telecine
Producer: Rhubie Jovanov
Final Mix: Lime Studios
Mixers: Rohan Young, Mark Meyuhas, Dave Wagg
Assistant Mixer: Jeff Malen
Executive Producer: Jessica Locke
Music: “Good Morning” by Bruce Hermann

July 2011


welsh523's picture
150 pencils

As someone solidly in the target market, I find this ad to be almost perfect. It's just a good job all around.

AnasCr's picture
90 pencils

Good job!

AdBuzzer's picture
1168 pencils

Agreed, well-tailored for the target and great tempo of the editing.

Temple's picture
11243 pencils

This must be addressed to another species, certainly not the ordinary human. In terms of strategy, one would argue if all these super fit freaks really need Gatorade, as they are probably already heavy users. One would argue further more if trying to sell a few Gatorades to the average guy (totally alienated by this ad) who thinks he exercises after running a couple of blocks wouldn't be a bad idea.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

hey amigo, it has electrolytes, what further argument do you need!

....seriously though....it fits

Salet's picture
288 pencils

do you find it at all motivating/encouraging what you could achieve with the G series?

dean viii's picture
dean viii
1674 pencils

Call me a sentimentalist, but I tend to enjoy things like a concept.

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