Gatorade G Series: Why Prime
Track and field star Usain Bolt debuts tonight in Gatorades ongoing effort to educate athletic consumers on the three products of the Gatorade G Series - 01 Prime, 02 Perform and 03 Recover.
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Global Director of Media Arts: Lee Clow
Group Creative Director: Jimmy Smith
Creative Directors / Art Directors: Brent Anderson, Jayanta Jenkins
Creative Directors / Copywriters: Steve Howard, Donna Lamar