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Fun race

Agency: 
Published/Aired: 
May 2012
Description: 

GATORADE RUN developed a crazy treadmill machine called "FUN RACE MACHINE". This machine provides arrayed 3D LED which is totally synchronizing with your running step. You can enjoy unique run experience which you've never seen before.

Production : Taiyo Inc. / Rhizomatiks co.

Advertising Agency: Thomas Inc. / Glider / Rhizomatiks co., Japan
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa

Comments (9)

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Highest Rated

stke's picture
stke
Activity Score 274

terrible

andylefty's picture
andylefty
Activity Score 4535

What is Gatorade run. A music app or..?

Machine is cool but not much to take away unless the app does the same thing, syncing music with your running step.

kleenex's picture
kleenex
Activity Score 43505

The machine is cool, but the ad is not.

Hadrons's picture
Hadrons
Activity Score 6017

quite monotonous & tedious.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

killazol1's picture
killazol1
Activity Score 354

i'm bored

Temple's picture
Temple
Activity Score 11337

More boring than watching your computer defrag.

sacrilegend's picture
sacrilegend
Activity Score 3392

Would've made for a cool (if not stupidly expensive) experiential stunt. As an ad? It's a boring, stupidly expensive stunt. (Three stars for a pretty machine, though.)

peterklaus's picture
peterklaus
Activity Score 108

monotonous

Good Blood's picture
Good Blood
Activity Score 43

Nice toy.

stke's picture
stke
Activity Score 274

terrible

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