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Gatorade: Don't go down

Advertising Agency: TBWA\CHIAT\DAY
, USA
Executive Creative Director: Brent Anderson

Worldwide Creative Director: Renato Fernandez

Creative Director: Mark Peters

Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Chris Spencer

Managing Director: Jerico Cabaysa

Global Brand Director: David McKenzie

Global Brand Manager: Gabi Marino

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Sr Business Affairs: Laura Drabkin

Sr Traffic Operations Mgr: Judy Brill


Production: Imperial Woodpecker
Director: Stuart McIntyre

Executive Producers: Doug Halbert
, Charlie Cocuzza

Line Producer: Matt Wersinger


Editorial: Whitehouse

Editor: Charlie Harvey

Assistant Editor: Devon Bradbury

Producer: Jonlyn Williams


Visual Effects: The Mill

Lead 2D Artist: Bill Higgins
2D Artists: Tara DeMarco, Krysten Richardson
Matte Painter: Andy Wheater
Massive (crowd sim): Matt Longwell

Executive Producer: Enca Kaul

Producer: Ben Sposato

Production Coordinator: Pat DeVaney


Color: The Mill

Colorist: Adam Scott

Executive Producer: Thatcher Peterson
Original Music: Barking Owl

Creative Director: Kelly Bayett

Producer: KC Dossett


Sound Design: Stimmung

Sound Designer: Gus Koven

Producer: Kristina Iwankiw


Audio Mix: Formosa

Mixer: John Bolen

Second Mixer: Hermann Thumann

Executive Producer: Lauren Cascio
Research: Stalkr
Executive Producer: Colleen Cavanaugh Anthony
Producer: Oliver Merchant
Research: Ed Cook
Barcelona Service Company: 24-7
Producer: Zico Judge

Published: 
February 2016

8 comments

ElBuffaloo.'s picture
ElBuffaloo.
205 pencils

Messi is my messiah.

halaby87's picture
halaby87
7658 pencils

Simple and nice

Pete R.'s picture
Pete R.
2941 pencils

Finally a nice ad for Gatorade.

Art & Illustration

morse's picture
morse
17026 pencils

All these sport drink ads feel the same to me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
40726 pencils

nice copy.

damnson's picture
damnson
11519 pencils

Yep.

An axe murderer of ads.

BAdsoftheworld's picture
BAdsoftheworld
3390 pencils

Agree, very nice.

sparkplug's picture
sparkplug
87 pencils

Sorry but this is the old messi who never used to go down. Today messi and barca only know how to go down. Theatrical geniuses. Flop kings.

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