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Gatorade: Before During After

Advertising Agency: TBWA\Chiat\Day, USA

Worldwide Creative Director: Lee Clow

Group Creative Director: Jimmy Smith

Creative Director/Art Director: Jayanta Jenkins

Creative Director:/ Writer Donna Lamar

Associate Creative Director/Copywriter: Steve Howard

Associate Creative Director/Art Director: Brent Anderson

Executive Producer: Sarah Patterson

Senior Producer: Veronica Beach

Producer: Danielle Tarris

Associate Producer: Michael Gross

Assistant Producer: Matt Magsaysay

Group Planning Director: Scott Macmaster

Music: Arranged, Producer and Written by David Banner

VO: Common

Production Company: PYTKA

Director: Joe Pytka

Executive Producer: Tara Fitzpatrick

Producer: Vincent Joliet

DP: Joe Pytka

Editorial Company: Lost Planet

Executive Producer: Gary Ward

Producer: Bill Fortney

Editor: Hank Corwin

Editor: Saar Klein

Assistant Editor: Tony Orcena

Visual FX: The Mill, Los Angeles

Post Producer: Enca Kaul

Lead Flame: Ant Walsh

Flame Operator: Billy Higgins, Trent Shumway

Assists: Gavin Camp, Christel Hazard, Lillian Staf, Steve Cokonis, Andy Bate

Sound Design: Lime Studios

Executive Producer: Jessica Locke

Sound Designer: Rohan

Young Mixer: Loren Silber

Assistant Mixer: Lindsey Alvarez

Stock Footage: Nickerson Research

Still Photography: Joachim Ladefoged

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5 comments

bricard's picture
bricard
189 pencils

I think Gatorade did an exceptional job educating us in 62 seconds about they're new product line and how it works. Great word choice that went well with video clips. Thumbs up from me.

deuBleuDi's picture
deuBleuDi
265 pencils

i like the wording, the color execution.. nice ad..

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Pretentious tone and boring.

gmint7's picture
gmint7
2685 pencils

i like the marketing idea : )

:::J:::

peterwbauman's picture
peterwbauman
107 pencils

i'm very interested to see how well gatorade does with the g-series

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