Gatorade: Before During After
Advertising Agency: TBWA\Chiat\Day, USA
Worldwide Creative Director: Lee Clow
Group Creative Director: Jimmy Smith
Creative Director/Art Director: Jayanta Jenkins
Creative Director:/ Writer Donna Lamar
Associate Creative Director/Copywriter: Steve Howard
Associate Creative Director/Art Director: Brent Anderson
Executive Producer: Sarah Patterson
Senior Producer: Veronica Beach
Producer: Danielle Tarris
Associate Producer: Michael Gross
Assistant Producer: Matt Magsaysay
Group Planning Director: Scott Macmaster
Music: Arranged, Producer and Written by David Banner
VO: Common
Production Company: PYTKA
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Producer: Vincent Joliet
DP: Joe Pytka
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Bill Fortney
Editor: Hank Corwin
Editor: Saar Klein
Assistant Editor: Tony Orcena
Visual FX: The Mill, Los Angeles
Post Producer: Enca Kaul
Lead Flame: Ant Walsh
Flame Operator: Billy Higgins, Trent Shumway
Assists: Gavin Camp, Christel Hazard, Lillian Staf, Steve Cokonis, Andy Bate
Sound Design: Lime Studios
Executive Producer: Jessica Locke
Sound Designer: Rohan
Young Mixer: Loren Silber
Assistant Mixer: Lindsey Alvarez
Stock Footage: Nickerson Research
Still Photography: Joachim Ladefoged
5 Comments
I think Gatorade did an exceptional job educating us in 62 seconds about they're new product line and how it works. Great word choice that went well with video clips. Thumbs up from me.
i like the wording, the color execution.. nice ad..
Pretentious tone and boring.
i like the marketing idea : )
:::J:::
i'm very interested to see how well gatorade does with the g-series