Gatorade: Axe

Advertising Agency: BBDO Argentina
Executive Creative Directors: Ramiro Rodríguez Cohen, Rodrigo Grau
Art director: Bruno Acánfora
Copywriter: Ariel Abramovici
Account director: Daniel Albamonte
Account executive: Paz Goicoa
Head of production: Verónica Zeta
Producer: Carlos Cavaciocchi
Production Company: Rebolucion
Director: Luciano Podcaminsky
Executive producer: Patricio Alvarez Casado
Photography: Cristian Cottet
Director de arte: Daniela Podcaminsky
Editor: Diego Panich
Post production company: Metrovision
Sound: No Problem
Music: Papa Music

August 2010


Guest's picture

Funny, but I'm kind of in shock that legal was okay with the failed axe attempt on the dog.

gonndo's picture
1094 pencils

It sounds much much better at Spanish....

Awesome, just awesome, it's a very good insight for football players...

Congrats to you all...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

I don't know. I really really didn't like it/get it.

samanfani's picture
102 pencils

Very funny, I liked the Drama in this ad.

Guest's picture

Very funny and easy to relate with. That's exactely how I played in school. I was "The Axe"...

Guest's picture

the concept is eh... but i dont like the idea of axing the dog, even in a commercial
too many idiots out there that might to think to try it

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