As the Motor Show opens and Britain bakes in soaring temperatures that the Met Office say might be linked to climate change, Greenpeace has launched a new film targeting gas guzzling 4x4s. Using the language, style and production values of traditional car adverts, the film challenges the image portrayed by the advertising industry of 4x4 drivers escaping their urban environment for the freedom of the open road. Since I own a similar SUV, this ad really hits home.
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