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Garmin Fitness: Glory

Glory is not a destination. It's a journey.

Advertising Agency: Volcano Advertising, Bryanston, South Africa
Creative Directors: Francois Boshoff, Glenn Jeffery
Art Director: Francois Boshoff
Copywriter: Tasha Hodgson
Production House: Egg Films JHB
Director: Slim
Executive Producer: Nicci Cox
DOP: Werner Martiz
Post Production: Christian van der Walt, Sinister Studios
Offline Editor: James Hosking, Left Post
Music / Sound Composition: Lorens Persson, Sterling Studios
Published: November 2010

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9 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Insane.

Temple's picture
Temple
9621 pencils

This is the type of product that usually comes with a late night infomercial. Hey Garmin, stick to your roots, this creative attempt is embarassing.

Yug''s picture
Yug'
2 pencils

Stay with your knowledge with GPS and change your agency ad

mdb1974's picture
mdb1974
411 pencils

Disconnect. This is a GPS product though.

morse's picture
morse
15627 pencils

Weird ad, but I think I like it. I want to find out more about the product.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture
dadada
1719 pencils

I don'T get it.

Everybody is creative, be yourself.

Marlus Lau's picture
Marlus Lau
1806 pencils

The idea is a little weird, but the execution is mint. Good work Egg Films.

ambareesha's picture
ambareesha
255 pencils

yeah. it's weird. but still it grabs. no problem.

- @mbi

Kavon Relim's picture
Kavon Relim
7 pencils

He's running a triathlon.....

swimming, cycling, running....

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