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Gancia: Break the Ice

Advertising Agency: Craverolanis, USA
Executive Creative Director: Juan Cravero
Creative Director: Cesar Rodriguez
Art Director: Diego Lipser
Copywriter: Cesar Rodriguez
Production Company: Landia
Director: Andy Fogwill
Music: TDL

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9 comments

writersblog's picture
writersblog
556 pencils

Ice, nice. Just a bit lengthy and what did the pay-off say?

kleenex's picture
kleenex
28056 pencils

Different, but is the product that good??

morse's picture
morse
15853 pencils

Cool special effects.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pitted prunes's picture
pitted prunes
216 pencils

i think the idea could be tighter and developed further. this is quite an initial thought and looks abit forced.. Also, i think if there's continuity between each event, the ad will be less disjointed.

Temple's picture
Temple
9923 pencils

Too long, but the idea is solid, the music track is excellent and the VFX tops.

Davosk's picture
Davosk
4833 pencils

What CRAP!

CuriousPencil's picture
CuriousPencil
4227 pencils

Surprising that some countries are still allowing alcohol advertising based on sexual prowess. This is a look-good ad that's both shallow and forgetful, much like the lives of the people depicted in the spot(s? Looks like it could be a compilation effort). So, I guess, target market accurately depicted and a grudging 7 for that reason only.

abake's picture
abake
1256 pencils

Looks like it really is true that advertising gets better when you can't just get away with selling everything with sex...
Yawn.

aRianna_.'s picture
aRianna_.
281 pencils

It's very well produced, pretty good concept... It gets a 7

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