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Gainomax: Bananageddon

In Sweden most people eat a banana after exercising, not
knowing it is inadequate in carbs and proteins. This behaviour must stop
immediately. Or else...
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Director: Gustav Egerstedt
Copywriters: Amalia Pitsiava, Magnus Jakobsson
Production company: B-reel

8 comments

Steeef's picture
Steeef
135 pencils

ROCK 'n ROLL!

Davosk's picture
Davosk
4825 pencils

I don't like banannas but I love this ad.

kc_brock's picture
kc_brock
703 pencils

HILARIOUS!

rd

Chris's picture
Chris
1987 pencils

this is farkin funny, very Hitchhikers guide to the galaxy style.

FPO's picture
FPO
58 pencils

The ad is funny. The microsite is funnier.

teenie's picture
teenie
1894 pencils

Funny, yes. On target? I don't know. It feels like another ad where the joke overtakes the leave-away. Too many peope eating bananas after exercising so the monkeys of the world will starve? You want people to know that they need to fuel up better after exercising - THAT'S the message. This ad feels like an excuse to do somethign funny, rather than a platform to vehicle the products' unique selling point. I laughed, but once the joke is over I'm left with zilch.

Prof's picture
Prof
1453 pencils

Coudn't agree more. THAT comment was on point ;)

Quite really.

adstrike's picture
adstrike
334 pencils

many people that exercise eat bananas to reduce the risk of cramp and also because the high levels of potasio of the fruit.
Beware of what you are saying before killing an idea.

Mucha suerte

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