G2: Best

Advertising Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Group Creative Director: Jimmy Smith
Associate Creative Director: Jayanta Jenkins
Art Director: Brent Anderson
Copywriter: Steve Howard
Group Account Director: Brynn Bardacke
Management Supervisor: Jiah Choi
Account Executive: Adam Bersin
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Agency Producer: David Hoogenakker
Assistant Producer: Tim Newfang

Director of Business Affairs: Linda Daubson

Business Affairs Manager: Abilino Guillermo

Production Company: @ Radical Media
Director: Dave Meyers
Producer: Derek Roberto
Editorial Company: 89 Edit
Editor: Chris David
Post Production: The Mill
Producer: Lee Pavey
Mix House: Lime Studios
Engineer: Rowan
Music: Human Global
Producer: Michael Jurasits


yatta's picture
9 pencils

I've seen this a bunch on TV over the last couple weeks. I really love it. It's just smart. Not trying too hard.

Guest's picture

Love the campaing. Hate the announcer at the end.

Guest's picture

end is terrible. bitcy voice and "less calories" kils everything

creativefolks.net's picture
58 pencils

very nice art direction


America's picture
57 pencils

I get it, it's just too much for me because it's for GATORADE...sugar water that doesn't even make you healthier!!! Oh wait, this is for G2, sorry. Still doesn't work for me. They talk about some serious issues (economy, poverty) and the payoff is Gatorade, c'mon...

Guest's picture

Does this mean the Monty Python crap didn't work?

Guest's picture

Ugh, bad grammar!!!! Booo!!!

Guest's picture

god, this is so bad, so tacky, so cheesy, so boring, so american... i need more adjectives!

gmint7's picture
2683 pencils

i like, it works.


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