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FVAP: Your Greatest Weapon

Executive Director of Integrated Production: Liza Near

Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director / Copywriter: Dave Weist
Group Creative Director / Art Director: Tim Vaccarino
Copywriter: Brian Tierney
Producer: Susan Poor
Account Service: Don Lorenzet, Chip Cook
Media: Joslin Higgins
Production Company: Imaginary Forces
Director: Brian Mah
Executive Producer: Ben Apley
Producers: Crystal Deones, Adam Lawson
DP: Aaron Platt
Lead Animator: James Anderson
Editor: Joe Denk
Inferno Artist: Rod Basham
Colorist: Rod Basham
Sound Design / Mixer: Mike Secher, Keith Roberts

Published: 
February 2011

15 comments

Tom Megginson's picture
Tom Megginson
548 pencils

I understand that this is for military overseas absentee ballots. But is mixing "gun" imagery and politics so sexily really appropriate for America after what just happened in Tuscon?

Too soon.

mdb1974's picture
mdb1974
411 pencils

Awesome pen ad.

Wordnerd's picture
Wordnerd
6692 pencils

my thoughts exactly. too bad
great camera work and lighting too

Ron Burgundy's picture
Ron Burgundy
1634 pencils

This works, it relates to the military audience, and it does it in an interesting way, not boring them.

Its not a bad idea to relate guns to voting in this case since its for service people

writersblog's picture
writersblog
553 pencils

Hurrah!

jagadeesh's picture
jagadeesh
743 pencils

cool idea and video..but i think the copy is not that cool...

Wordnerd's picture
Wordnerd
6692 pencils

it's mostly a quote from the movie "full metal jacket"

Duvidl's picture
Duvidl
62 pencils

Well, the movie was great while I'm not sure it really fits this ad. But cool anyway.

regrat's picture
regrat
304 pencils
everartz's picture
everartz
7609 pencils

thanks for the link, but i like this one better :)

| Everartz |

writersblog's picture
writersblog
553 pencils

Heavily inspired to say the least.

akosidave12's picture
akosidave12
10 pencils

i want to assemble a pen just like that.

jackblack's picture
jackblack
2342 pencils

Not bad.

FourT6and2's picture
FourT6and2
218 pencils

So cool! Great for the target audience.

Derek Zoolander's picture
Derek Zoolander
17 pencils

superb

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