Fundação SOS Mata Atlântica: Trunk

Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Directors: Manir Fadel, Luciano Lincoln
Creatives: Fábio Perazzo, Marcelo Amaro, Ricardo Gurgel
Production Company: Plutão Excluído
Director: Marcel Guariglia
Artist: Zimoun
Advertiser's Supervisor: Roberto Klabim


CuriousPencil's picture
4225 pencils

This is an odd juxtaposition of facts resulting in a confusing message. From the website http://www.sosmatatlantica.org.br/english.html it's clear that this is a rainforest protection group.

From the ad it looks like they're blaming woodworm. And as for the 'not a special effect', clearly it's not. Otherwise it'd be a bit more special. Not to be overly cruel about this, but this ad does not work. It could be a call to action for a Woodworm Vigilante Revenge group and work better. Shame.

CrackerJackWorks's picture
16181 pencils

Vive la woodworms!

Great spot.

kleenex's picture
37411 pencils

great spot.

kleenex's picture
37411 pencils

great spot.

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