Full Tilt Poker: Anti Cinderella
Advertising Agency: Wongdoody, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Director: Benji Schneider
Copywriters: Julia Regan
Account Management: Greg Falcione, Cristina Prusz
Broadcast: Elisa Orsburn (Producer), Robb Hoffman (Editorial)
Production Company: Moxie Pictures
Director: Errol Morris
Music Composer: Mark Beyers
After Effects: Joshua Oram
Aired: October 2009
Comments
Eric Goldstein made the original print ads Wongdoody did nothing short of mesmerizing. Errol Morris captured their spirit accurately. It is the writing however that isn't as magical as the previous work was. They are trying, they make sense, they are clear but they don't captivate in that particular "oh, I never looked at poker like that, they really understand it and can explain it to me" way. That's a bit sad, albeit on a very high level.
My point here is it shows the person who really had the insight is gone.
crappy copywriting
distinguish exaggerating and worshipping and bad puns.
Quite really.
I kind of like this.
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