Fuji: Big Picture

Advertising Agency: Tugboat, Tokyo, Japan
Creative Directors: Yasumichi Oka, Taku Tada
Copywriter: Taku Tada
Director: Kosai Sekine

December 2012


Spanky's picture
4899 pencils

Pretty sure this was an old Looney Tunes.

certaintly's picture
3994 pencils

oh it definitely was.

but this is where i get confused. is it considered stealing?
i mean, i thnk it's a smart idea to take this gag used in an old cartoon and make it "realistic"

although it isnt wholly their idea, they *did* add to it something different.

gray territory i suppose. and i suppose considering the nature of this field, this is acceptable

Spanky's picture
4899 pencils

Most people consider it acceptable to borrow from other media and would probably call it "inspiration." If they had taken it from another commercial, it would be blatant theft. Personally, I just think it's a little lazy.

kleenex's picture
40636 pencils


Log in or register to post comments