Fuji: Big Picture

Advertising Agency: Tugboat, Tokyo, Japan
Creative Directors: Yasumichi Oka, Taku Tada
Copywriter: Taku Tada
Director: Kosai Sekine

Published: 
December 2012

4 comments

Spanky's picture
Spanky
4899 pencils

Pretty sure this was an old Looney Tunes.

certaintly's picture
certaintly
3994 pencils

oh it definitely was.

but this is where i get confused. is it considered stealing?
i mean, i thnk it's a smart idea to take this gag used in an old cartoon and make it "realistic"

although it isnt wholly their idea, they *did* add to it something different.

gray territory i suppose. and i suppose considering the nature of this field, this is acceptable

Spanky's picture
Spanky
4899 pencils

Most people consider it acceptable to borrow from other media and would probably call it "inspiration." If they had taken it from another commercial, it would be blatant theft. Personally, I just think it's a little lazy.

kleenex's picture
kleenex
40636 pencils

Funny!!!

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