Friends Of The Trees: Celluloid

Advertising Agency: Lowe, Mumbai, India
Creative Director: Amer Jaleel
Art Director/Copywriter: Samit Malkani

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hang-the-dj's picture
1262 pencils

Should have been for a speed reading course.
Come on guys, this is the perfect opportunity to have a real dig at ad-people (we're not all men) and what did you do with it?
Jammed too much boring copy into a supremely boring ad.

No brains were harmed in the making of this ad.

ksantos's picture
6 pencils

its like a boring powerpoint presentation.

ManchuChanchu's picture
701 pencils


Scuba Steve's picture
Scuba Steve
74 pencils

Almost Adult Swim-ish.

laylowmoe's picture
328 pencils

Cute idea. But if they're targetting ad people, then the copy should've been written for it. As it is, sounds like they were hoping to run it on TV, so they wrote it for mass-market understanding. Would've worked better as a viral.

kt_zoo's picture
21 pencils

I laughed (in a good way). Its very direct, but too speedy in displaying the comments. Some simple graphics or better typeface could make it 're-run'able/ with more aesthetic value.

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