Friends Of The Trees: Celluloid
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: Lowe, Mumbai, India
Creative Director: Amer Jaleel
Art Director/Copywriter: Samit Malkani
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6 Comments
Should have been for a speed reading course.
Come on guys, this is the perfect opportunity to have a real dig at ad-people (we're not all men) and what did you do with it?
Jammed too much boring copy into a supremely boring ad.
No brains were harmed in the making of this ad.
its like a boring powerpoint presentation.
C*R*A*P
Almost Adult Swim-ish.
If it doesn't sell, its not creative.
Cute idea. But if they're targetting ad people, then the copy should've been written for it. As it is, sounds like they were hoping to run it on TV, so they wrote it for mass-market understanding. Would've worked better as a viral.
I laughed (in a good way). Its very direct, but too speedy in displaying the comments. Some simple graphics or better typeface could make it 're-run'able/ with more aesthetic value.