French Road Safety: Automobile
A new campaign for the Road Safety in order to promote a strict respect of rules for all users of the road. 9 out of ten accidents are the results of traffic law infringement and most of these the result of a small rule infringement.
The films based on the concept “Just” – “You are driving just a bit to fast”, ”You have just read a text”, “You have just forgotten to indicate you were turning” – remind that we are all prone to sometimes, infringing “just” a bit the rules but that the consequences can be tragic.
Advertising Agency: Lowe Stratéus, France