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Published/Aired: 
January 2016

PREJUDICE

Description: 

Film advertisment created by Les Gaulois, France for French Heart Foundation, within the category: Public Interest, NGO.

Advertising Agency: Les Gaulois, France
CEO: Gilbert Scher
Creative Directors: Marco Venturelli, Luca Cinquepalmi
Art Directors: Fabrice Giband, Jonathan Lecarderonnel
Copywriter: Jennifer Hodara
Director: Maïwenn
Production company: Les fils de

Comments (6)

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Highest Rated

Blackmetaldeath.com's picture
Blackmetaldeath.com
Activity Score 161

For me a cliché twist-concept: you are made to think it's A, but then it's the opposite. I've seen this many, many, many times before.
You think it's someone at the beach? No the person is actually in his garden!
You thinks it's a woman? No it's actually a man!
You think a person is about to hurt someone? He is actually saving the person's life.
Etc.
I'm really amazed creative director's still accept/approve this stuff.

Rock on!

damnson's picture
damnson
Activity Score 11517

Well I did not expect that.

An axe murderer of ads.

halaby87's picture
halaby87
Activity Score 9605

Looked that way

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19405

Effective twist.

kleenex's picture
kleenex
Activity Score 46010

Worked for me.

Dzsoi's picture
Dzsoi
Activity Score 8440

It is a copy of the beginning of many Dr. House episodes.

Blackmetaldeath.com's picture
Blackmetaldeath.com
Activity Score 161

For me a cliché twist-concept: you are made to think it's A, but then it's the opposite. I've seen this many, many, many times before.
You think it's someone at the beach? No the person is actually in his garden!
You thinks it's a woman? No it's actually a man!
You think a person is about to hurt someone? He is actually saving the person's life.
Etc.
I'm really amazed creative director's still accept/approve this stuff.

Rock on!

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