Frauenzentrale: Lea

Advertising Agency: Publicis, Zürich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Director: Grischa Rubinick
Art Director: Mohammed Klotz
Copywriters: Antonio Lopez, David Lübke
Beratung: Ralph Halder
Filmproduction: CZAR Berlin
Director: Heike Fincke
Camera: Philipp Pfeiffer
Photographer: Sebastian Burgold
Music: Marek Pompetzki
Agency contact: Benjamin Kägi

December 2013


kleenex's picture
41166 pencils


Gute Werbung's picture
Gute Werbung
55 pencils

Brilliant campaign!

Gute Werbung - World best Advertising

Lisbon freak's picture
Lisbon freak
492 pencils

Kinda classic but effective.

Bogott's picture
242 pencils


bcm924's picture
88 pencils

Great campaign. Simple, to the point, powerful message. Brilliant!

zumbambico's picture
4 pencils

Same idea and same concept developed 3 years ago for a students of Colombia.
Also the comercial won the second place in the Latin American contest Caracol de Plata year 2011
Here the comercial, just watch:

zumbambico's picture
4 pencils

Increíble la misma idea y el mismo concepto desarrollado hace 3 años por unos estudiantes de Colombia.
También el comercial ganó el segundo lugar en el concurso latinoamericano Caracol de Plata
Aquí el comercial, simplemente véanlo:

Tweak73's picture
2 pencils

Wo cares really? The message is very strong and it's main purpose is to raise awareness. The new version is executed very nicely and will definitely reach a broader audience. Copy or no copy, the message is key here people. Sometimes we all need to jump over our shadows and think less competitive. True advertising raises awareness, grabs attention and opens your eyes. Great campaign. Well done Publicis.

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