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Frauenzentrale: Lea

Advertising Agency: Publicis, Zürich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Director: Grischa Rubinick
Art Director: Mohammed Klotz
Copywriters: Antonio Lopez, David Lübke
Beratung: Ralph Halder
Filmproduction: CZAR Berlin
Director: Heike Fincke
Camera: Philipp Pfeiffer
Photographer: Sebastian Burgold
Music: Marek Pompetzki
Agency contact: Benjamin Kägi
Published: December 2013

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9 comments

kleenex's picture
kleenex
25196 pencils

wow...

Gute Werbung's picture
Gute Werbung
53 pencils

Brilliant campaign!

Gute Werbung - World best Advertising

Lisbon freak's picture
Lisbon freak
406 pencils

Kinda classic but effective.

Bogott's picture
Bogott
222 pencils

nice

bcm924's picture
bcm924
90 pencils

Great campaign. Simple, to the point, powerful message. Brilliant!

zumbambico's picture
zumbambico
4 pencils

Same idea and same concept developed 3 years ago for a students of Colombia.
Also the comercial won the second place in the Latin American contest Caracol de Plata year 2011
Here the comercial, just watch:
http://www.youtube.com/watch?v=Ams876fZGYQ

zumbambico's picture
zumbambico
4 pencils

Increíble la misma idea y el mismo concepto desarrollado hace 3 años por unos estudiantes de Colombia.
También el comercial ganó el segundo lugar en el concurso latinoamericano Caracol de Plata
Aquí el comercial, simplemente véanlo:
http://www.youtube.com/watch?v=Ams876fZGYQ

Tweak73's picture
Tweak73
2 pencils

Wo cares really? The message is very strong and it's main purpose is to raise awareness. The new version is executed very nicely and will definitely reach a broader audience. Copy or no copy, the message is key here people. Sometimes we all need to jump over our shadows and think less competitive. True advertising raises awareness, grabs attention and opens your eyes. Great campaign. Well done Publicis.

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