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Published/Aired: 
February 2010
Description: 

Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America

Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony

Comments (19)

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Highest Rated

loreen's picture
loreen
Activity Score 20

not interesting

sirvan's picture
sirvan
Activity Score 29860

Egads, guys.

+++

"I love some things, and don't love some other things."

evanguyen's picture
evanguyen
Activity Score 20

uhm, not so appealing, but the talents are so pretty!><

shahidali's picture
shahidali
Activity Score 4069

the message for this commercial should have been "don't throw the butt of your cigarette around". its not an anit smoking storyboard. :-(

shahid

lironslo's picture
lironslo
Activity Score 55

nice idea... but not well performed

Phil Lestino's picture
Phil Lestino
Activity Score 1684

The bloke on the street shouldn't have been wearing hairspray.
I agree with shahidali...this is not anti smoking it's anti littering.

Schirone's picture
Schirone
Activity Score 98

:-D you can see that the actor on the right doesn't even smoke in reaI Iife...this is reaIIy Iame... and anti Iittering....

i'm here because i'm procrastinating

npravn's picture
npravn
Activity Score 159

Finally someone is using a bit of humor in an anti smoking campaign. Nice execution.

Pqnico's picture
Pqnico
Activity Score 3

"Smokers are very bad people". From the country who massively spread cigarettes.

Brain-Art's picture
Brain-Art
Activity Score 1101

It says don't throw your cigarrettes on the street. Doesn't say don't smoke. Not well executed in my opinion

Mandark's picture
Mandark
Activity Score 407

well...she enjoyed her smoke. execution is wrong the idea is not the one they wanted to express.

"U think it's perfect?! Press delete and start again!"

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Lets call a ban for all New York smokers ;-)

jbsellars's picture
jbsellars
Activity Score 75

This ad makes smoking look so hot and wearing gasoline soaked clothing so NOT. Well done?

adclown's picture
adclown
Activity Score 4

It's worth applauding the fact they used humor in a category that mainly relies on shock tactics, which don't work anyways.

Vinod's picture
Vinod
Activity Score 22

no way

michelangelo's picture
michelangelo
Activity Score 660

layers went haywire. it just simply lost the plot

see saw's picture
see saw
Activity Score 9

it dont connect

dheeraj4uuu's picture
dheeraj4uuu
Activity Score 34

Not that much appealing.....

loreen's picture
loreen
Activity Score 20

the message is not clear

loreen's picture
loreen
Activity Score 20

not interesting

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