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Foundation for a Smokefree America: Fire Escape

Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America

Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony
Published: February 2010

19 comments

sirvan's picture
sirvan
29870 pencils

Egads, guys.

+++

"I love some things, and don't love some other things."

evanguyen's picture
evanguyen
20 pencils

uhm, not so appealing, but the talents are so pretty!><

shahidali's picture
shahidali
4063 pencils

the message for this commercial should have been "don't throw the butt of your cigarette around". its not an anit smoking storyboard. :-(

shahid

lironslo's picture
lironslo
55 pencils

nice idea... but not well performed

Phil Lestino's picture
Phil Lestino
1682 pencils

The bloke on the street shouldn't have been wearing hairspray.
I agree with shahidali...this is not anti smoking it's anti littering.

Schirone's picture
Schirone
98 pencils

:-D you can see that the actor on the right doesn't even smoke in reaI Iife...this is reaIIy Iame... and anti Iittering....

i'm here because i'm procrastinating

npravn's picture
npravn
159 pencils

Finally someone is using a bit of humor in an anti smoking campaign. Nice execution.

Pqnico's picture
Pqnico
3 pencils

"Smokers are very bad people". From the country who massively spread cigarettes.

Brain-Art's picture
Brain-Art
1101 pencils

It says don't throw your cigarrettes on the street. Doesn't say don't smoke. Not well executed in my opinion

Mandark's picture
Mandark
407 pencils

well...she enjoyed her smoke. execution is wrong the idea is not the one they wanted to express.

"U think it's perfect?! Press delete and start again!"

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Lets call a ban for all New York smokers ;-)

jbsellars's picture
jbsellars
75 pencils

This ad makes smoking look so hot and wearing gasoline soaked clothing so NOT. Well done?

adclown's picture
adclown
4 pencils

It's worth applauding the fact they used humor in a category that mainly relies on shock tactics, which don't work anyways.

Vinod's picture
Vinod
22 pencils

no way

michelangelo's picture
michelangelo
660 pencils

layers went haywire. it just simply lost the plot

see saw's picture
see saw
9 pencils

it dont connect

dheeraj4uuu's picture
dheeraj4uuu
34 pencils

Not that much appealing.....

loreen's picture
loreen
20 pencils

the message is not clear

loreen's picture
loreen
20 pencils

not interesting

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