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Foundation for a Smokefree America: Fire Escape

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Your rating: None Average: 4.1 (29 votes)

Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America

Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony
Published: February 2010

19 Comments

sirvan's picture 30000 pencils

Egads, guys.

+++

"I love some things, and don't love some other things."

evanguyen's picture 20 pencils

uhm, not so appealing, but the talents are so pretty!><

shahidali's picture 3864 pencils
2

the message for this commercial should have been "don't throw the butt of your cigarette around". its not an anit smoking storyboard. :-(

shahid

lironslo's picture 57 pencils
3

nice idea... but not well performed

Phil Lestino's picture 1446 pencils

The bloke on the street shouldn't have been wearing hairspray.
I agree with shahidali...this is not anti smoking it's anti littering.

Schirone's picture 100 pencils

:-D you can see that the actor on the right doesn't even smoke in reaI Iife...this is reaIIy Iame... and anti Iittering....

i'm here because i'm procrastinating

npravn's picture 159 pencils
6

Finally someone is using a bit of humor in an anti smoking campaign. Nice execution.

Pqnico's picture 3 pencils
1

"Smokers are very bad people". From the country who massively spread cigarettes.

Brain-Art's picture 1113 pencils

It says don't throw your cigarrettes on the street. Doesn't say don't smoke. Not well executed in my opinion

Mandark's picture 407 pencils

well...she enjoyed her smoke. execution is wrong the idea is not the one they wanted to express.

"U think it's perfect?! Press delete and start again!"

lucdesaulniers's picture 1165 pencils
2

Lets call a ban for all New York smokers ;-)

jbsellars's picture 75 pencils
2

This ad makes smoking look so hot and wearing gasoline soaked clothing so NOT. Well done?

adclown's picture 4 pencils
7

It's worth applauding the fact they used humor in a category that mainly relies on shock tactics, which don't work anyways.

Vinod's picture 22 pencils

no way

michelangelo's picture 662 pencils

layers went haywire. it just simply lost the plot

see saw's picture 9 pencils

it dont connect

dheeraj4uuu's picture 34 pencils

Not that much appealing.....

loreen's picture 20 pencils
3

the message is not clear

loreen's picture 20 pencils
3

not interesting

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