Foundation for a Smokefree America: Fire Escape
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Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America
Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony
Published: February 2010


19 Comments
Egads, guys.
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"I love some things, and don't love some other things."
uhm, not so appealing, but the talents are so pretty!><
the message for this commercial should have been "don't throw the butt of your cigarette around". its not an anit smoking storyboard. :-(
shahid
nice idea... but not well performed
The bloke on the street shouldn't have been wearing hairspray.
I agree with shahidali...this is not anti smoking it's anti littering.
:-D you can see that the actor on the right doesn't even smoke in reaI Iife...this is reaIIy Iame... and anti Iittering....
i'm here because i'm procrastinating
Finally someone is using a bit of humor in an anti smoking campaign. Nice execution.
"Smokers are very bad people". From the country who massively spread cigarettes.
It says don't throw your cigarrettes on the street. Doesn't say don't smoke. Not well executed in my opinion
well...she enjoyed her smoke. execution is wrong the idea is not the one they wanted to express.
"U think it's perfect?! Press delete and start again!"
Lets call a ban for all New York smokers ;-)
This ad makes smoking look so hot and wearing gasoline soaked clothing so NOT. Well done?
It's worth applauding the fact they used humor in a category that mainly relies on shock tactics, which don't work anyways.
no way
layers went haywire. it just simply lost the plot
it dont connect
Not that much appealing.....
the message is not clear
not interesting