Foundation for a Smokefree America: Car

Be Considerate. Don't Smoke. A message for the Foundation for a Smokefree America

These films were created by Robert Kleman and Nik Klinkert, who are freelance New York Creatives. Award winning writer Robert Kleman (former CD of TBWA Singapore, ECD of Euro, New York) has produced various work for The Foundation for a Smokefree America. He wanted to highlight the dangers of second hand smoke to a youth market through a tone that was counter to the usual preaching and scare tactics of anti tobacco advertising.

Advertising Agency: Client Direct/The Colony, USA
Creatives: Robert Kleman, Nick Klinkert
Director: The Colony
Production company: The Colony
Published: February 2010


sirvan's picture
29870 pencils



"I love some things, and don't love some other things."

BFB's picture
938 pencils

This is pretty bad. It's not sending a "Don't smoke" message, it's sending a "Don't throw your cig butts on the streets" message.
This wouldn't convince anyone to do either one of these actions.

dsklan's picture
1927 pencils

not so good!

Phil Lestino's picture
Phil Lestino
1680 pencils

I think driving a huge 4x4 is more antisocial than smoking so if it blows 4x4s up I am going to start smoking again.

Mandark's picture
407 pencils

this is an add made by people against SUV drivers. nice going. let's burn those suckers to the ground. u know who will love this idea? pepsi. with their pathetic campaign...change the world... put a pepsi logo on this and there you go.

"U think it's perfect?! Press delete and start again!"

Quinner's picture
48 pencils

I like this campaign. It's a new twist in a hackneyed genre. It's something I haven't seen before. Love the endline. Very understated.

jbsellars's picture
75 pencils

Jesus! I guess that guy is like Gambit from the X-Men? Smoking is AWESOME!

Vinod's picture
22 pencils

may be .. it will cum out sum good result.......

this is not good...

macluvin's picture
397 pencils

I killed somebody from smoking, oh well, carry on. Was I supposed to feel something more?

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