Ford: Resale Value

Advertising Agency: Team Detroit, Inc, USA
Copywriter: Mike Nishanian
Art Director: Adam Hull
Producer: Bob Rashid
Production Company: Park Pictures
Director: Chris Wilcha
Line Producer: Pat Frazier
Editors: Livio Sanchez, Spot Welders
Mixers: Rob Sayers, Sound Lounge
Post Production: Smoke and Mirrors

January 2011

1 comment

CuriousPencil's picture
4225 pencils

Using the UK's ITV news tune http://www.youtube.com/watch?v=hcFLFpmc4Pg&feature=related and a sketchy script to make a projected guess as a convincer for a guy who's about to go get a loan for a car he doesn't own yet before he makes the investment and telling him 'buy ours because you'll lose less' is quite a mouthful.

This all looks clumsy and rushed and desperate.

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