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Ford Falcon XR8 Ute: Utopia

Advertising Agency: JWT Melbourne, Australia
Copywriter: Scott Glennon
Art Director: Jason Ryan
Creative Director: Jeremy Wynne
Account Director: Ben Epstein
Agency Producer: Justine Kubale
Director: Patrick Hughes
Prod Co.: @radicalmedia
On air: July 2007

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7 comments

twelve_noon's picture
twelve_noon
617 pencils

interesting and funny... (ford of europe would never approve this, but who cares)

TopJeff's picture
TopJeff
479 pencils

Great commercial. A well planned, well timed string of ideas that all support the main theme is a great thing to see. An even greater thing to see is real creativity in a car commercial. I especially love the "BFT" (Big F'in Television).

Jeff

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TopCreatives, the premier online community for creative pros.

wgeddes's picture
wgeddes
298 pencils

that's maybe the ugliest car i've ever seen. and ford wonders why they're not doing well.
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http://www.freerangerobot.com

coronam's picture
coronam
162 pencils

oh, to be a man and only be concerned with eating, drinking and ugly cars...

hang-the-dj's picture
hang-the-dj
1262 pencils

Bit too much like a beer ad, there are a few more things guys are into.

At least the performances were understated and we didn't see the car 'zooming' down some deserted highway.

Just seems a little half-baked, sorry, not totally sure why. 'Giving blokes power' is a pretty good tag to work with.

This whole 'using an old song in a contemporary setting' thing, is very done and very annoying though.

Guest's picture
Guest

whats with the sandwhcich at the start i dont get it???? oh and also we can i get one of the motorised arm chairs

Guest's picture
Guest

Blokes' World has no women in it...hmmm....

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