Ford Falcon XR8 Ute: Utopia

Advertising Agency: JWT Melbourne, Australia
Copywriter: Scott Glennon
Art Director: Jason Ryan
Creative Director: Jeremy Wynne
Account Director: Ben Epstein
Agency Producer: Justine Kubale
Director: Patrick Hughes
Prod Co.: @radicalmedia
On air: July 2007


twelve_noon's picture
617 pencils

interesting and funny... (ford of europe would never approve this, but who cares)

TopJeff's picture
479 pencils

Great commercial. A well planned, well timed string of ideas that all support the main theme is a great thing to see. An even greater thing to see is real creativity in a car commercial. I especially love the "BFT" (Big F'in Television).


TopCreatives, the premier online community for creative pros.

wgeddes's picture
298 pencils

that's maybe the ugliest car i've ever seen. and ford wonders why they're not doing well.

coronam's picture
162 pencils

oh, to be a man and only be concerned with eating, drinking and ugly cars...

hang-the-dj's picture
1262 pencils

Bit too much like a beer ad, there are a few more things guys are into.

At least the performances were understated and we didn't see the car 'zooming' down some deserted highway.

Just seems a little half-baked, sorry, not totally sure why. 'Giving blokes power' is a pretty good tag to work with.

This whole 'using an old song in a contemporary setting' thing, is very done and very annoying though.

Guest's picture

whats with the sandwhcich at the start i dont get it???? oh and also we can i get one of the motorised arm chairs

Guest's picture

Blokes' World has no women in it...hmmm....

Log in or register to post comments