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Ford C-Max: Fold

Advertising Agency: Ogilvy, UK
Creative Director: Camilla Herbertstein
Creatives: Steve Clarke &Serge Pennings
TV Producer: Lynn Woodcraft
Production: Stink UK and 1stAveMachine
Executive Producers: Blake Powell & Sam Penfield
Producer UK: Fran Thompson
Producer CZ: Michael Skop
Director: Asif Mian
DOP: Martin Ruhe
Production Designer: Max Gottlieb
Art Director CZ: Jiri Matura
Post-Production: 1stAveMachine
Head of Production: Ruhiya Nuruddin
Head of Creative Development: Ron Brodie
Post Producer: Steve Giangrasso
Technical Director: Mike Merron
Animator: Caius Wong, Jin Yu, Eugen Sasu
Animator / Compositor: John Michael Buban
Editor / Compositor: Ryan Gottilla
Compositors: Paul Daniel, Chase Massingill, Alejandro Monzon, Sohee Sohn, Beryl Chen
Color: The Mill London
Music: The Jungle Group

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13 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

I want one of these, just to see how they can make 7 seats "infinitely flexible" - is this model powered by a perpetual motion engine too?

Looks like an old SyFy Channel ident.

morse's picture
morse
16005 pencils

Very nice animation.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

urvi's picture
urvi
89 pencils

superb

riyelam's picture
riyelam
370 pencils

What???? Just an another animation??? Why should I buy this product????

ambareesha's picture
ambareesha
255 pencils

no more words.

- @mbi

mdb1974's picture
mdb1974
411 pencils

Great idea, great animation but flawed. It took me till half way through to understand that the guy was the creating his dream car. That needs to develop sooner. It comes as an expanding object as opposed to an individual creating what for him is the ideal vehicle.

HappyHour's picture
HappyHour
2387 pencils

Sliding doors are innovative?

CuriousPencil's picture
CuriousPencil
4227 pencils

It was "effortless sliding doors" - (instead of 'effortlessly sliding doors' - thanks for the excuse to add just one more gripe) - so good to know that when you have to make your own car at least it's easy to get into.

HappyHour's picture
HappyHour
2387 pencils

"and even a tailgate that CLOSES ITSELF." Dream big, Ford.

kleenex's picture
kleenex
29454 pencils

Works for me.

Thoran's picture
Thoran
14 pencils

the music was kinda cool I guess.

wonwoops's picture
wonwoops
42 pencils

it sounds good !

Sdb's picture
Sdb
1364 pencils

very much forced. the Honda one was much better.

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