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For Eyes Optical: X-ray

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Your rating: None Average: 7.3 (44 votes)

Advertising Agency: DeVito/Verdi, USA
Creative Director:Sal DeVito
Art Director:Manny Santos
Copywriter:John DeVito
Producer: Barbara Michelson
Director: Tom Schiller,
Editing house: Red Car
Aired: January 2007

Comments

TRICKY's picture 3908 pencils

since the glasses perform miracles..so why can it change the men into women in the background for a starter?

The man who stops advertising to save money is like the man who stops the clock to save time

k-rocka's picture 430 pencils

Over-thinking it a bit.

Charlie Pratt's picture 427 pencils

I had glasses like that once. My mom found out and replaced them with the glasses in the third commerical, the ones the old lady had on. Oy.

http://www.charlieprattdesign.com

everartz's picture 6225 pencils

little bit forced, the "honey can we go home now" is more natural..
--
everartz

| Everartz |

the_capywriter's picture 2895 pencils

Aren't x-ray glasses also supposed to look though bra's? Concept ok, could have been even better :)

writingskills that kill

- adsactly! -

baffled's picture 98 pencils

pretty nice. would have been topless in europe ;)
still a miracle though.

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