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Football Federation of Australia, Hyundai: A-League

Advertising Agency: Lowe Hunt, Sydney, Australia
Creative Director: Dejan Rasic
Creative Team: Ben Smith and Neil McGuirk
Board Account Director: Kit Lansdell
Account Director: David Graville
Account Executive: Niall O’Brien
Head of Production: Darren Bailey
Senior Producer: Lisa Cordukes
Director: Michael Spiccia
DOP: Russell Boyd
Editor: Luke Doolan
Executive Producer: Kimbo Kim

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14 comments

omg78's picture
omg78

This is the worst ad ive ever seen. this is horrible.bad concept,forced,not good at all its a pitty.

proverbialthought's picture
proverbialthought
278 pencils

Curious, are you a futbol fan? I am and found it rather entertaining.

Blahg's picture
Blahg
616 pencils

I was entertained. Not bad at all.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It was utter poo.

I agree with omg78 - poor concept, uninspiring, ineffective take-out.

Well art directed though.

We're going to need more lube.

ODoyle's picture
ODoyle
260 pencils

Juss what the b-jeezus was happening here!?

postman's picture
postman
951 pencils

The idea is ok here. But telling people about 90 emotions and showing them two in a one-minute-ad is not exactly what I call creativity.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

I wish I had a budget like that someday.

bellota's picture
bellota

I think the ad is ok, but the song isn't the right one

Guest1900's picture
Guest1900

Probably is, we only saw 2 and a half emotions. The rest was just good football video. Why not have the fans burst into flames at the bad call and turn into puddles of water at the end of the match (presuming their team lost)? Those might have been more apt visual representations.

No brainer's picture
No brainer

There's no idea here. It's a highlight reel of nonames. It's cool when nike does it and there's a point (like playing against demons or playing in an airport or playing before the game kicks off) but there's nothing here. Highlight reels on youtube are as interesting. Executed well - wish there was an idea.

mannu's picture
mannu

Dear Sir/madam,

My name is mannu i am casting director & coordinator if u need artist for ad so contact me on my this no 9324951067.

Thank you,

Your sincerely,

mannu

mannu's picture
mannu

Dear Sir/madam,

My name is mannu i am casting director & coordinator if u need artist for ad so contact me on my this no 9324951067.

Thank you,

Your sincerely,

mannu

DiegoZaks's picture
DiegoZaks

I failed to make the connection between the Ad and the cars, however, I did enjoy it

Anurag Sahu's picture
Anurag Sahu
102 pencils

90 emotions and 90 cars wdf ? mahn give me break !

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